Chanel Digital Personalization & Testing Specialist
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 26, 2026
About Chanel
Chanel is an iconic French luxury maison renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. Privately held and globally distributed, the maison combines artisanal savoir-faire with meticulous brand stewardship and a distinctive Parisian aesthetic. As an employer, Chanel balances heritage craftsmanship with a rigorous, international commercial and digital organisation that serves a discerning global clientele.
Chanel — New York: Digital Personalization & Testing Specialist role managing experimentation and personalization operations for the house's digital channels.
Role & Responsibilities
- Operate and govern digital experimentation and personalization programs across web and mobile channels, ensuring tests are executed accurately and on schedule.
- Translate business objectives into robust experiment designs, sample-sizing plans and success metrics; validate test integrity and results with statistical rigour.
- Manage end-to-end experiment operations: QA, implementation tracking, tagging, audience segmentation and post-test analysis.
- Collaborate with product, CRM, merchandising, creative and engineering teams to prioritise test roadmaps and activate personalization strategies aligned with brand and commercial goals.
- Maintain documentation, runbooks and governance for the experimentation stack; enforce best practices and ensure data compliance and privacy safeguards.
- Troubleshoot operational issues, manage vendor relationships for experimentation/personalization platforms and coordinate releases with engineering.
Qualifications
- Proven track record in digital experimentation, personalization or A/B testing operations within ecommerce or consumer-facing digital organisations.
- Strong analytical mindset with ability to design experiments, interpret statistical results and present actionable insights to commercial stakeholders.
- Demonstrated experience delivering tests end-to-end including QA, tagging, audience definition and result validation.
- Excellent stakeholder management and communication skills; able to bridge product, marketing, analytics and engineering teams.
- High attention to detail, strong documentation habits and commitment to data governance and privacy requirements.
Skills
Experience
Typically requires 3–5 years of hands-on experience in digital experimentation, personalization operations, or digital analytics within ecommerce, luxury retail, or consumer technology environments. Experience working with cross-functional teams and operationalising experimentation at scale is expected.
Education
Bachelor's degree in a quantitative, technical or business discipline (e.g., statistics, data science, computer science, marketing) or equivalent practical experience.
Workplace
The role is situated in New York, New York, USA.
Culture
Chanel cultivates a workplace that values exceptional craftsmanship, refined creativity and commercial excellence. The corporate culture emphasises discretion, high standards and collaborative cross-disciplinary work across global teams, with an appetite for digital innovation that respects the maison's heritage.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Personalization Specialist», «Experimentation Operations Specialist», «Personalization and Testing Analyst», «Digital Experimentation Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.