Chanel Digital Media Lead
- Location
- SydneyNew South WalesAustralia
- Seniority
- Lead
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 19, 2026
About Chanel
Chanel is an independent French maison renowned for haute couture, ready-to-wear, accessories, fine jewellery, watches and prestige beauty and fragrance. The house balances artisanal heritage and contemporary creativity while investing in global retail, communications and digital innovation. As a privately held luxury group, Chanel operates a network of boutiques and digital platforms across key markets worldwide.
Chanel is hiring a Digital Media Lead in New South Wales (Sydney) to direct paid social, programmatic and performance media for the brand.
Role & Responsibilities
- Define and execute the end-to-end digital media strategy across paid social, display, video and programmatic channels to support brand and commercial objectives.
- Plan, oversee and optimise media budgets, media mix and channel allocation to maximise return on investment and customer acquisition metrics.
- Lead campaign execution with internal teams and external media/creative agencies, ensuring adherence to brand guidelines, creative briefs and timelines.
- Establish measurement frameworks and reporting dashboards; analyse performance data to generate insights and recommendations for continuous optimisation.
- Coordinate cross‑functional stakeholders — CRM, e‑commerce, creative, legal and local markets — to ensure integrated and locally compliant campaign delivery.
- Line‑manage and mentor junior media specialists, fostering a high‑performance culture and developing team capabilities in new channels and tools.
- Own audience strategy, targeting, segmentation and experimentation (A/B and multivariate testing) to scale acquisition and retention.
- Maintain awareness of platform policies, privacy changes and industry best practices (e.g., cookieless solutions) and translate impacts into media plans.
Qualifications
- Proven track record in digital media leadership for premium or consumer brands, with demonstrable success scaling paid channels.
- Strong commercial acumen with experience managing multi‑market media budgets and delivering measurable ROI.
- Advanced analytical ability with experience translating complex data into actionable marketing decisions.
- Experience managing agency partners and cross‑functional stakeholder relationships in fast‑paced environments.
- Demonstrated knowledge of privacy and ad‑tech landscape, including implications of tracking changes and cookieless strategies.
Skills
Experience
Typically 5+ years in digital media or performance marketing, with at least 2–3 years in a senior or lead role. Experience within luxury, fashion, beauty or high‑end retail is highly desirable.
Education
Bachelor's degree in marketing, communications, business or a related discipline, or equivalent professional experience.
Workplace
The successful candidate will be located in Sydney, New South Wales, Australia.
Culture
Chanel combines deep artisanal heritage with a modern, innovation-minded culture; teams are expected to balance rigorous attention to brand craft with data‑driven decision making. The workplace favours collaborative, cross‑disciplinary partnerships and a high standard of creative excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Media Manager», «Paid Media Lead», «Performance Marketing Lead», «Digital Acquisition Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.