Chanel Digital Marketing Specialist, Fragrance & Beauty
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Apr 2, 2026
About Chanel
Chanel is an independent global maison renowned for haute couture, ready‑to‑wear, leather goods and prestige beauty and fragrance. The brand combines creative excellence with meticulous attention to craftsmanship and operates a sophisticated global retail and digital network, offering careers that intersect luxury product, storytelling and commerce.
Chanel seeks a Digital Marketing Specialist (Fragrance & Beauty) in Tokyo to lead paid media, e‑commerce and digital campaigns for the Japan market.
Role & Responsibilities
- Define, plan and execute integrated digital marketing campaigns for fragrance and beauty categories in the Japanese market, aligned with global brand guidelines.
- Manage paid media across search, social and programmatic channels (briefing, execution, optimization and reporting) to drive awareness, acquisition and e‑commerce performance.
- Collaborate with creative, product, retail and regional teams to adapt global assets for local markets and ensure brand consistency across channels.
- Oversee site merchandising and content for the local e‑commerce experience, including SEO/SEM optimisation and product launches.
- Partner with external agencies and internal stakeholders to manage budgets, timelines and campaign delivery while ensuring robust measurement and ROI.
- Develop regular performance reports and actionable insights using analytics to optimise funnel conversion, lifetime value and marketing efficiency.
- Support CRM and lifecycle marketing initiatives (email, SMS, loyalty touchpoints) in coordination with clienteling and CRM teams.
Qualifications
- Proven experience in digital marketing within beauty, luxury goods or premium consumer brands.
- Demonstrated expertise in planning and optimising paid media campaigns across search and social channels.
- Strong analytical capability with experience translating data into tactical and strategic recommendations.
- Experience working with cross‑functional and regional teams, and managing external agencies and vendors.
- Comfortable managing campaign budgets, KPIs and reporting to senior stakeholders.
Skills
Experience
Typically 3–5 years of hands‑on digital marketing experience, ideally with direct exposure to beauty or luxury retail and measurable success managing paid media and e‑commerce performance.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline preferred.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Chanel fosters a culture that balances creative audacity with rigorous attention to craftsmanship and brand integrity. Teams operate in a collaborative, high‑standards environment where design, storytelling and commerce intersect, and professional development within a global luxury network is emphasised.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Brand Marketing Specialist — Beauty & Fragrance», «E‑commerce Marketing Specialist, Beauty», «Performance Marketing Specialist — Luxury Beauty», «Digital Campaign Manager, Fragrance & Beauty», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.