Chanel Digital Marketing Specialist, Fragrance & Beauty
Chanel seeks a Digital Marketing Specialist (Fragrance & Beauty) in Tokyo to lead paid media, e‑commerce and digital campaigns for the Japan market.
Overview
Chanel is an independent global maison renowned for haute couture, ready‑to‑wear, leather goods and prestige beauty and fragrance. The brand combines creative excellence with meticulous attention to craftsmanship and operates a sophisticated global retail and digital network, offering careers that intersect luxury product, storytelling and commerce.
Role & Responsibilities
- Define, plan and execute integrated digital marketing campaigns for fragrance and beauty categories in the Japanese market, aligned with global brand guidelines.
- Manage paid media across search, social and programmatic channels (briefing, execution, optimization and reporting) to drive awareness, acquisition and e‑commerce performance.
- Collaborate with creative, product, retail and regional teams to adapt global assets for local markets and ensure brand consistency across channels.
- Oversee site merchandising and content for the local e‑commerce experience, including SEO/SEM optimisation and product launches.
- Partner with external agencies and internal stakeholders to manage budgets, timelines and campaign delivery while ensuring robust measurement and ROI.
- Develop regular performance reports and actionable insights using analytics to optimise funnel conversion, lifetime value and marketing efficiency.
- Support CRM and lifecycle marketing initiatives (email, SMS, loyalty touchpoints) in coordination with clienteling and CRM teams.
Qualifications
- Proven experience in digital marketing within beauty, luxury goods or premium consumer brands.
- Demonstrated expertise in planning and optimising paid media campaigns across search and social channels.
- Strong analytical capability with experience translating data into tactical and strategic recommendations.
- Experience working with cross‑functional and regional teams, and managing external agencies and vendors.
- Comfortable managing campaign budgets, KPIs and reporting to senior stakeholders.
Skills
Experience
Typically 3–5 years of hands‑on digital marketing experience, ideally with direct exposure to beauty or luxury retail and measurable success managing paid media and e‑commerce performance.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline preferred.
Workplace
The role is situated in Tokyo, Tokyo, Japan. There are currently 192 open positions in Tokyo on Cerulean, with 5 added recently. Within Tokyo, Cerulean currently features 204 open roles, including 5 recent additions. Across Japan, Cerulean lists 249 open roles — 7 of them newly added.
Culture
Chanel fosters a culture that balances creative audacity with rigorous attention to craftsmanship and brand integrity. Teams operate in a collaborative, high‑standards environment where design, storytelling and commerce intersect, and professional development within a global luxury network is emphasised.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.