Chanel Digital Content & Engagement Manager

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Define and execute the content and engagement roadmap for CHANEL.com, mobile applications, and local digital touchpoints, ensuring alignment with business priorities and platform evolution
• Develop and deploy digital content strategy, product discovery capabilities, and e-merchandising initiatives to strengthen visibility, consistency, desirability, and customer engagement around campaigns, collections, and product launches
• Collaborate closely with Marketing, Creative Direction, Regional, Market, IT/Corporate, Publishing, CRM, and Customer Experience teams to translate strategic ambitions into clear digital briefs, priorities, and deliverables
• Structure, qualify, and prioritize incoming requests with transparent prioritization, realistic planning, dependency management, workload visibility, and streamlined decision-making among stakeholders
• Oversee content operations evolution and contribution processes, identifying simplification and quality improvement opportunities to enhance deployment capability across all markets and languages
• Analyze platform performance and customer behavior to produce actionable recommendations optimizing customer journey, content strategy, product visibility, engagement, and satisfaction
• Lead SEO and GEO optimization initiatives to enhance organic search visibility, discoverability, and content relevance across search engines, internal search, and LLM environments
• Contribute to major transformation programs including headless platform redesigns, PIM enhancements, internal search improvements, e-merchandising tool selection, and omnichannel CMS deployment
• Manage and mentor a multidisciplinary team of internal and external content and engagement experts, fostering clear prioritization, balanced workload distribution, high delivery quality, strong team cohesion, and continuous talent development

Qualifications

• 8–10 years of experience in a similar role, ideally within luxury, retail, e-commerce, digital platforms, content strategy, or customer experience sectors
• Demonstrated expertise in digital content strategy, e-merchandising, product discovery, and user engagement across websites, mobile applications, and local digital ecosystems
• Proven experience managing multidisciplinary teams and coordinating internal and external contributors
• Strong capability to structure, prioritize, and arbitrate complex roadmaps involving multiple stakeholders, business needs, and technical dependencies
• Proficiency in analyzing performance data, customer insights, and digital metrics to formulate clear, actionable recommendations
• Mastery of CMS contribution environments, product data management (PIM) tools, and digital asset management (DAM) processes
• Solid understanding of headless architectures, front-end constraints, UX principles, SEO, search functionality, analytics, and digital performance optimization
• Excellent partner management and written/oral communication skills in both French and English

Skills

Experience

8–10 years of professional experience in digital content strategy, e-commerce, digital platforms, or customer experience within luxury, retail, or high-end consumer goods sectors. Proven track record managing complex digital initiatives across multiple markets and languages in a matrix environment.

Education

Advanced degree in Digital Marketing, Business Administration, Management, Information Systems, or related field preferred; equivalent professional experience will be considered.

Workplace

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.