Chanel Digital Communication and Orchestration Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 12, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel seeks a Digital Communication and Orchestration Specialist in Tokyo to manage omnichannel marketing initiatives and digital platform integration.
Role & Responsibilities
- Manage and coordinate 360-degree communication orchestration initiatives, including the creation, updating, and internal distribution of materials to maximize promotional effectiveness
- Develop and maintain comprehensive marketing calendars aligned with boutique operations and promotional cycles
- Support integration between official digital platforms and customer databases, ensuring efficient data management and system connectivity
- Maximize boutique utilization of digital tools including asset localization and distribution, LINE WORKS, reservation systems, after-sales service platforms, and proprietary clienteling applications; monitor and manage operational oversight
- Conduct analysis of digital marketing campaign results and produce strategic reports for performance evaluation
- Manage boutique information across proprietary platforms and partner media channels
- Oversee customer data and reservation management during events; contribute to systems development requirements definition
- Collaborate with global counterparts to identify challenges, propose solutions, and ensure alignment with corporate initiatives
- Facilitate implementation of new digital tools and promote omnichannel expansion initiatives across boutique operations
- Research and recommend next-generation digital tools, communication platforms, and best practices to drive competitive advantage
Qualifications
- Minimum 5 years of professional experience in digital, CRM, marketing, or communications
- Advanced proficiency with Microsoft Excel, Word, and PowerPoint
- Business-level English communication skills (TOEIC 900 or above) capable of engaging with headquarters for discussion and proposals
- Demonstrated excellence in cross-functional and external stakeholder communication
- Experience with digital back-office management, CRM/BI platforms, marketing automation, or AI project implementation is strongly preferred
- Familiarity with Power BI and Google Analytics 4 is valued
Skills
Experience
5 years minimum in digital, CRM, marketing, or communications roles. Prior experience with digital consulting, customer database management, CRM/BI systems, marketing automation, or AI project deployment is advantageous.
Education
Not specified; a Bachelor's degree in business, marketing, communications, or related discipline is typically expected for this mid-level specialist role, though not explicitly stated in the posting.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Coordinator», «Omnichannel Communications Manager», «CRM and Digital Strategy Specialist», «Customer Experience Orchestration Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.