Chanel Deputy Head of Boutique — Fashion
- Seniority
- Manager
- Posted
- Mar 16, 2026
About Chanel
Chanel is an iconic French luxury house renowned for its haute couture, ready-to-wear, accessories and beauty lines. As part of a globally recognised luxury group, the brand sustains a high-touch retail network and prioritises exceptional client service, refined brand heritage and exacting standards across boutiques worldwide.
Chanel — Deputy Head of Boutique (Fashion) in Hong Kong. Lead boutique operations, drive sales and cultivate VIP client relationships.
Role & Responsibilities
- Support the Boutique Head in day-to-day management of boutique operations, ensuring adherence to Chanel merchandising and service standards.
- Lead, coach and develop a multi-disciplinary sales team to deliver outstanding client experiences and achieve sales targets and KPIs.
- Drive clienteling activities including VIP relationship management, appointment scheduling and personalised follow-up to maximise retention and wallet share.
- Oversee visual merchandising, store standards and product presentation to preserve brand image and promotional execution.
- Manage inventory control, stock replenishment, receiving and loss-prevention procedures in coordination with regional operations.
- Contribute to sales forecasting, local promotional planning and performance reporting for the boutique.
- Act as Boutique Head in their absence, making operational decisions and liaising with regional management and support teams.
Qualifications
- Proven experience in luxury retail with progressive responsibility; prior supervisory or assistant manager experience in fashion boutiques preferred.
- Demonstrated ability to coach and lead teams in a high-service, sales-driven environment.
- Strong commercial acumen with a track record of meeting or exceeding sales targets and managing KPIs.
- Exceptional client service and interpersonal skills, with a polished presentation appropriate to the Chanel clientele.
- Fluency in English; additional local language skills (Cantonese, Mandarin) are advantageous.
Skills
Experience
Typically 5+ years of experience in luxury or premium fashion retail, including at least 2 years in a supervisory, assistant manager or deputy boutique role with responsibility for team performance and operational oversight.
Education
Bachelor’s degree in Business, Fashion, Retail Management or equivalent professional experience preferred.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong, China.
Culture
The workplace culture emphasises meticulous attention to craftsmanship, elevated client service and preservation of brand heritage. Teams operate in a high-expectation, performance-oriented environment where professionalism, discretion and continuous development are valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Boutique Deputy Manager», «Assistant Store Director», «Retail Operations Deputy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.