- Location
- Siam Paragon M-1 Floor, Unit 122-126 991 Rama I Road Pathumwan, Pathumwan (View map)Bangkok 10330Thailand
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 6, 2026
About Chanel
Chanel is an iconic French haute couture and luxury maison renowned for its ready-to-wear, leather goods, fine jewelry, watches and beauty lines. As a privately held global luxury house, Chanel operates an international network of boutiques and emphasizes craftsmanship, brand heritage and discreet, elevated client service. The organisation offers career paths within premium retail and cross‑functional roles across creative and commercial disciplines.
The Deputy Head of Boutique at Chanel plays a critical leadership role in directing boutique operations and inspiring the fashion advisor team to deliver exceptional service and achieve commercial objectives. This position serves as the primary operational driver, responsible for maintaining brand standards across visual merchandising and presentation, fostering a client-centric culture, managing inventory and stock control, and ensuring consistent execution of Chanel's luxury retail excellence across all daily boutique activities.
Role & Responsibilities
- Lead and inspire the boutique fashion advisor team, fostering growth, engagement, and high performance through coaching and mentorship
- Reinforce brand image standards, visual merchandising displays, and boutique environment consistency aligned with seasonal direction and Chanel specifications
- Set and communicate clear performance goals, provide regular feedback, and adapt leadership approaches to individual team members' development needs
- Oversee day-to-day boutique operations and floor supervision including weekends and public holidays, with responsibility for roster planning and optimization
- Establish and maintain high client service standards, ensuring proper client data capture, relationship management, and loyalty-focused engagement
- Manage merchandise and inventory including stock accuracy, cycle counts, back-of-house organization, and controls to prevent loss and ensure compliance
- Monitor sales performance against targets, analyze client trends and competitive landscape, and share actionable business insights with management
- Handle client feedback, returns, and exchanges with a positive, client-first mindset while resolving operational issues proactively
Qualifications
- Minimum 5 years of retail frontline experience with at least 3 years in a supervisory or team management role
- Background in luxury fashion retail highly preferred; candidates with relevant retail management experience in other sectors welcome
- Demonstrated strength in people development, coaching, and building high-performing teams
- Strong business acumen and analytical capability with ability to interpret performance data and translate insights into actionable plans
- Solid experience in client experience management and service excellence delivery
- Comprehensive understanding of boutique and store operations management
Skills
Experience
Minimum 5 years of retail frontline experience, with at least 3 years in a supervisory or team management role leading multiple team members. Background in luxury fashion retail is highly preferred, though candidates with strong retail management experience in other premium sectors are encouraged to apply.
Education
Not specified
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Culture
Chanel cultivates a refined, performance‑oriented culture that values discretion, craftsmanship and meticulous attention to client experience. Employees operate within a structured luxury retail environment that demands high standards while offering opportunities to develop expertise across merchandising, client service and boutique leadership.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Deputy Store Manager», «Boutique Operations Manager», «Senior Fashion Advisor Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.