Chanel Deputy Head of Boutique
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 6, 2026
About Chanel
Chanel is an iconic French haute couture and luxury maison renowned for its ready-to-wear, leather goods, fine jewelry, watches and beauty lines. As a privately held global luxury house, Chanel operates an international network of boutiques and emphasizes craftsmanship, brand heritage and discreet, elevated client service. The organisation offers career paths within premium retail and cross‑functional roles across creative and commercial disciplines.
Chanel in Bangkok seeks a Deputy Head of Boutique to support boutique leadership, drive sales and coach the team.
Role & Responsibilities
- Support the Head of Boutique in achieving and exceeding boutique sales targets through day-to-day leadership and commercial initiatives.
- Coach, mentor and motivate boutique staff to deliver exemplary client service and consistent adherence to Chanel’s brand standards.
- Drive clienteling activities and cultivate long-term relationships with VIP and high-potential clients, ensuring personalised after‑sales service.
- Oversee boutique operations including staff scheduling, inventory control, stock replenishment and loss-prevention procedures.
- Implement visual merchandising directives and ensure presentation standards across floor sets, displays and product placements.
- Analyse sales performance and KPI metrics; prepare regular reports and recommend corrective actions to optimise conversion and average transaction value.
- Act as boutique ambassador in the manager’s absence, liaising with regional management, logistics and CRM teams to resolve operational issues.
- Ensure compliance with company policies, local regulations and luxury retail best practices in client privacy and transaction handling.
Qualifications
- Proven leadership and people-management capability with the ability to inspire high-performing teams in a luxury retail environment.
- Strong commercial acumen and results-driven orientation, with experience translating sales strategy into frontline execution.
- Outstanding customer service ethos and polished presentation appropriate for high-net-worth clientele.
- Proven ability to manage boutique operations, including stock control, merchandising and loss-prevention.
- Excellent organisational skills with attention to detail and the capacity to manage competing priorities under pressure.
Skills
Experience
Typically 4–6 years of progressive experience in luxury retail, including at least 1–2 years in a supervisory or assistant manager role; experience with premium fashion or beauty maisons is highly desirable.
Education
Bachelor’s degree or equivalent preferred, ideally in business, retail management, fashion or a related discipline.
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Culture
Chanel cultivates a refined, performance‑oriented culture that values discretion, craftsmanship and meticulous attention to client experience. Employees operate within a structured luxury retail environment that demands high standards while offering opportunities to develop expertise across merchandising, client service and boutique leadership.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Boutique Manager», «Assistant Boutique Manager», «Assistant Store Manager», «Boutique Team Leader», «Deputy Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.