Chanel CRM Specialist

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Own client data analysis and maintain regular reporting to track CRM performance and client behaviour
• Work hands-on with PowerBI, Imagino and Salesforce to build dashboards and reporting infrastructure
• Proactively identify trends, anomalies and opportunities in client data, translating findings into clear recommendations
• Develop local data request documents to inform and optimise EDM strategies based on client insights
• Run post-campaign analyses to measure impact and identify performance drivers
• Plan and manage the EDM campaign calendar to ensure effective, data-informed communications
• Coordinate print marketing campaigns supporting key events and personalised birthday gifting initiatives
• Oversee EDM validation to maintain accuracy and consistency across all communications
• Monitor and continuously improve the loyalty programme (La Collection) using data-driven insights
• Act as liaison with the Customer Care Centre for Fragrance & Beauty CRM topics
• Guide and coach the CRM Intern in EDM execution and campaign reporting

Qualifications

• Master's degree in Marketing, Business, Data Analytics, Statistics or related field
• 2 to 3 years of experience in a CRM, data analytics or data-driven marketing role
• Proficiency in BI tools, with PowerBI strongly preferred
• Proficiency in CRM platforms such as Salesforce, Imagino or equivalent
• Strong ability to work autonomously with complex datasets and draw analytical conclusions
• Detail-oriented and highly organised with ability to manage multiple projects and deadlines
• Excellent communication skills in English, French and Dutch
• Experience in retail, FMCG or luxury industries is advantageous

Skills

Experience

2 to 3 years of experience in a CRM, data analytics or data-driven marketing role, with demonstrated ability to work independently with complex datasets and translate findings into actionable business recommendations.

Education

Master's degree in Marketing, Business, Data Analytics, Statistics or a related field.

Workplace

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.