Chanel CRM Project Assistant (Alternance) — Client Engagement, Jewellery & Watches
- Location
- Employment
- Internship
- Seniority
- Intern
- Posted
- Mar 16, 2026
About Chanel
Chanel is a privately owned global luxury house renowned for haute couture, ready-to-wear, accessories, fine jewellery and watchmaking. The brand combines artisanal savoir‑faire with a strong client-centric approach and invests in digital and CRM capabilities to personalise customer experience across boutiques and digital channels.
Chanel — CRM Project Assistant (Alternance) for Client Engagement, Jewellery & Watches in Paris. Apprenticeship starting Sept 2026.
Role & Responsibilities
- Assist the CRM Project Manager for Jewellery & Watchmaking in the conception, planning and execution of client engagement campaigns across email, SMS and owned channels.
- Coordinate project timelines, briefs and deliverables with internal stakeholders (marketing, CRM analytics, retail, creative) and external suppliers.
- Support audience segmentation and campaign targeting using CRM data; prepare datasets and ensure compliance with data governance and privacy rules.
- Produce campaign reports and KPI dashboards to measure performance, derive insights and recommend optimisation actions.
- Perform QA and testing on campaign workflows, creative assets and links prior to send; monitor delivery and troubleshoot issues.
- Maintain project documentation, roadmaps and post‑campaign analyses; contribute to knowledge sharing and process improvements.
Qualifications
- Currently enrolled in a Bachelor’s or Master’s programme in Marketing, Digital, Business, Data or a related discipline and eligible for an alternance/apprenticeship in France.
- Strong analytical aptitude with the ability to manipulate data and translate numbers into actionable recommendations.
- Excellent organisational skills with proven ability to manage multiple priorities and meet tight deadlines.
- Professional communication skills and experience coordinating with cross‑functional teams.
- High attention to detail, particularly for QA and campaign testing.
Skills
Experience
Prior internship experience in CRM, digital marketing, email campaigns or luxury retail is advantageous but not mandatory; candidates should demonstrate exposure to data-driven marketing initiatives and basic campaign execution.
Education
Enrolment in a relevant undergraduate or graduate programme (Marketing, Digital, Business, Data or equivalent) with eligibility for an alternance/apprenticeship contract in France.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Chanel cultivates a culture of creative excellence, rigorous craftsmanship and refined client service. The organisation values cross‑disciplinary collaboration, discretion and a commitment to elevating the customer experience through both heritage savoir‑faire and modern digital practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Project Assistant (Apprenticeship) — Jewellery & Watches», «Client Engagement Assistant (CRM) — Joaillerie / Horlogerie», «Junior CRM Project Coordinator — Luxury Watches & Jewellery», «CRM Campaign Assistant — Jewellery and Watchmaking», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.