Chanel CRM Coordinator
About Chanel
Chanel is an independent global luxury house renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. As an employer, Chanel combines artisanal craftsmanship and creative direction with international retail and digital operations, offering a workplace that values discretion, excellence and brand stewardship.
Chanel in Seoul seeks a CRM Coordinator (6-month contract) to run CRM campaigns, segmentation and performance analysis for the Korean market.
Role & Responsibilities
- Support and execute the CRM roadmap for the Korean market, ensuring alignment with global and regional marketing plans.
- Plan, build and deploy multi-channel campaigns (email, SMS, push notifications) including audience selection, personalisation and delivery.
- Manage customer segmentation, lifecycle programmes and audience hygiene to maximise engagement and lifetime value.
- Monitor campaign performance, produce actionable reports and present insights and optimisation recommendations to marketing stakeholders.
- Coordinate with digital, retail, merchandising and external agency partners to ensure cohesive customer journeys and on-time campaign delivery.
- Design and run A/B tests and iterative experiments to refine creative, offers and timing.
- Ensure CRM activities comply with local data protection regulations (e.g. PIPA) and internal privacy policies.
- Maintain campaign calendars, manage campaign assets and support budget tracking for CRM activities.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
- 2+ years of hands-on CRM, database marketing or digital marketing experience; experience within luxury retail or cosmetics preferred.
- Strong analytical aptitude with experience translating data into commercial actions.
- Proven ability to manage multiple stakeholders and external vendors in a fast-paced environment.
- Familiarity with local data protection obligations and best practices for consent management.
Skills
Experience
Minimum two years of practical CRM or database-marketing experience, ideally within luxury retail, beauty or premium consumer brands; experience coordinating cross-functional teams and with regional campaign execution is preferred.
Education
Bachelor’s degree in Marketing, Business, Communications or equivalent professional experience.
Workplace
The role is situated in Seoul, Seoul, South Korea.
Culture
Chanel cultivates a culture of meticulous attention to detail, creativity and heritage-driven excellence. Teams operate with high standards, cross-disciplinary collaboration and a client-centric focus typical of a leading luxury maison.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Specialist», «Customer Relationship Coordinator», «CRM Campaign Coordinator», «Database Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.