Chanel Communication Architecture Manager, Thematic Content

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Construct and evolve message platforms for Chanel's strategic thematic initiatives, defining core ideas, convictions and communication axes that underpin public communications
• Structure and prioritize arguments to ensure clarity and impact; maintain intellectual coherence across the entire thematic portfolio
• Coordinate articulation among different thematic areas in close collaboration with Image, Press, Cinema, Celebrities, Literature, Editorial Design, and Digital teams
• Identify linkages, complementarities and priorities between thematic platforms; guarantee messaging consistency across expression territories including craftsmanship, creation, sustainability, culture, transmission and innovation
• Develop long-term vision on emerging subjects and narratives requiring construction or elevation; conduct strategic and forward-looking surveillance to anticipate reputation and positioning risks, opportunities and new expression territories
• Nourish senior Communication leadership's strategic reflection on major reputation and positioning challenges; ensure message alignment with the Maison's strategic and cultural ambitions

Qualifications

• 8 to 10 years of experience in communication strategy, brand storytelling, cultural or institutional communications
• Significant experience in demanding environments: luxury houses, cultural institutions, media, strategy or communications agencies
• Excellent general, artistic and institutional culture
• Demonstrated ability to analyze and structure complex narratives
• Superior written expression skills enabling structured articulation of complex message platforms
• Capacity to work cross-functionally with multidisciplinary teams
• Relational ease and credibility with senior stakeholders
• Strategic thinking and intellectual breadth
• Intellectual rigor and attention to detail
• Curiosity, cultural openness and exacting standards

Skills

Experience

8 to 10 years of professional experience in communication strategy, brand storytelling, cultural or institutional communications within demanding environments such as luxury houses, cultural institutions, media organizations, or leading communications and strategy agencies.

Education

Not specified; strong general, artistic and institutional culture required

Workplace

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.