Chanel Client Strategy Manager

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Location
SeoulSeoulSouth Korea
Employment
Full-Time
Seniority
Manager
Department
Clienteling, CRM & VIP Relations
Industry
High Jewelry
Posted
Apr 15, 2026

About Chanel

Chanel is an independent French luxury house renowned for haute couture, ready-to-wear, leather goods, accessories, fragrance and beauty. The brand combines artisanal savoir-faire with meticulous client service and global retail operations. As an employer, Chanel emphasizes creative excellence, discretion and long-term investment in talent across commercial and creative functions.

Chanel seeks a Client Strategy Manager for its Seoul office to lead CRM strategy and client experience for the Watches & Fine Jewelry division.

Role & Responsibilities

  • Design and continuously optimize end-to-end client journeys across acquisition, retention, and reactivation stages
  • Define relevant touchpoints and communication strategies tailored to client segments and lifecycle stages
  • Lead the implementation and automation of CRM campaigns using Salesforce Marketing Cloud
  • Leverage global assets and toolkits while localizing content and deployment strategies for market effectiveness
  • Analyze campaign and client data to generate actionable insights and drive continuous improvement
  • Monitor KPIs and campaign performance, identifying opportunities for optimization and growth
  • Partner closely with global and regional teams to ensure consistency and best practice sharing
  • Collaborate with local media, PR, retail, and corporate IT teams to align CRM initiatives with business priorities

Qualifications

  • Minimum 12 years' experience in CRM, digital marketing, or data analysis roles preferably within luxury fashion, jewelry, or cosmetics industry
  • Expertise in Salesforce Marketing Cloud or comparable CRM platforms
  • Demonstrated experience in client communication, client lifecycle campaigns, targeting, and channel orchestration
  • Experience in project management, particularly on digital channels such as e-commerce and social platforms
  • Proven ability to interpret data including CRM campaign results and client trends and translate into actionable marketing strategies
  • Strong interpersonal skills for seamless cross-functional collaboration

Skills

Salesforce Marketing Cloud CRM management Data analysis Campaign automation Client segmentation Performance analytics Project management Digital marketing strategy Channel orchestration

Experience

Minimum 12 years' experience in CRM, digital marketing, or data analysis roles, preferably within luxury fashion, jewelry, or cosmetics sectors. Proven expertise in client lifecycle campaign development, CRM platform implementation, and cross-functional digital project management.

Workplace

The role is situated in Seoul, Seoul, South Korea.

Culture

Chanel fosters a culture of refined craftsmanship, creative rigor and discretion. Teams operate with high standards of client service and attention to detail, combining heritage savoir-faire with data-led commercial acumen.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Director», «Customer Experience Manager», «Digital Client Manager», «Clienteling Strategy Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.