Chanel Client Marketing Manager

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

CHANEL is hiring a Client Marketing Manager in Istanbul to lead client marketing strategy across its Türkiye Fashion and WFJ boutiques, covering client intelligence, engagement, services, top-client development and events. The role works closely with boutique teams and Europe Marketing, manages associated budgets and performance, and requires a master’s degree and at least five years of luxury fashion client marketing experience.

Role & Responsibilities

• Instill a client-centric mindset across boutique teams and define client engagement and development strategies for each boutique.
• Set quantitative client development objectives for each boutique in collaboration with Europe, tailored to each boutique’s challenges.
• Define client engagement initiatives and provide supporting assets to Türkiye Fashion boutiques.
• Deploy strategic client data projects and tools, including Pioneer and Carat, and ensure adoption in boutiques.
• Monitor boutique client activity monthly using dashboards that evolve with business challenges.
• Define and deploy the gifting strategy across boutiques.
• Manage and promote the quality of the client database, including data capture and updates.
• Ensure boutique-wide compliance with data privacy guidelines and drive the adoption of new ways of working.
• Implement in-store client services from welcome through follow-up, including Retail team and client engagement with the CHANEL & Moi program in partnership with Operations and Learning teams.
• Monitor client satisfaction indicators, including Pulse Index, Voice of Client survey and Competitors Pulse Index, in liaison with European teams; define action plans with the Türkiye Education & Style Development Manager team to achieve service excellence in line with the relational promise.
• Elevate boutique hospitality standards through OBOS and animate the client coordinator community.
• Deploy digital client-experience tools, such as Waitwhile and inChanel, ensure boutique adoption with Operations and Learning teams, and provide regional teams with feedback on required developments.
• Drive each boutique’s events plan, connect it to the overall client strategy and align it with Europe region budget guidelines.
• Coordinate event organization with local, internal and external partners.
• Define the top-client strategy across gifting, services, communications and experiences in partnership with the Europe region.
• Systematize event monitoring and measure quantitative, qualitative and sustainability impact.
• Develop the top-client pool and ensure service excellence through the hospitality network.
• Define budgets for all three missions in line with budget guidelines, monitor expenditure and measure return on investment.
• Communicate daily with boutiques and the Europe Marketing team to ensure consistent delivery of CHANEL’s message and image.
• Collaborate with Türkiye Fashion and WFJ Corporate Office team members, Türkiye boutique managers, the Europe Marketing Fashion Team, Local Sustainability and Indirect Procurement teams, and boutique Client Marketing Managers.
• Undertake additional duties as requested by the Fashion & WFJ Director Türkiye and according to business needs.

Qualifications

• Master’s degree in Marketing, Fashion or a related field.
• At least 5 years of successful Client Marketing experience in the luxury fashion sector, with a proven track record in a global or regional role.
• Background in event management, marketing and/or communications, or equivalent long-term client marketing experience.
• Experience defining strategic fashion marketing plans for luxury brands and managerial marketing experience in multibrand environments.
• Experience working closely with European fashion marketing teams to align European and local client marketing objectives.
• Previous managerial marketing experience and long-term fashion boutique experience.
• Strong interpersonal skills; agility and the ability to listen to and understand different boutique needs and challenges in a multicultural environment.
• Client-driven, passionate about Retail and keenly interested in Retail and client excellence.
• Turkish is required; fluent English; French is an asset.

Skills

Experience

At least 5 years of successful Client Marketing experience in the luxury fashion sector, with a proven track record in a global or regional role; long-term fashion boutique experience.

Education

Master’s degree in Marketing, Fashion or a related field.

Workplace

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.