Chanel Client Marketing Assistant (Alternance) — Fashion Boutique

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Location
ParisÎle-de-FranceFrance
Employment
Internship
Seniority
Intern
Posted
Mar 16, 2026

About Chanel

Chanel is an independent French maison renowned for haute couture, ready-to-wear, accessories and beauty. As an employer, the brand is synonymous with meticulous craftsmanship, exclusivity and enduring heritage, offering career paths that combine rigorous standards with opportunities to develop expertise across boutique, client, and creative functions.

Chanel in Paris seeks a Client Marketing Assistant (Alternance) for the Fashion Boutique — start Sept 2026; CRM, clienteling and in-store events.

Role & Responsibilities

  • Support boutique client marketing activities: maintain and enrich the client database, segment clientele and prepare targeted communications.
  • Manage day-to-day client interactions: appointment coordination, follow-up messages, VIP servicing and clienteling under boutique standards.
  • Assist in planning and executing in-store activations and client events, coordinating logistics with internal teams and external vendors.
  • Prepare regular reporting and performance summaries (client metrics, campaign responses) to inform boutique marketing decisions.
  • Collaborate with visual merchandising and store teams to align promotional materials and product presentation with marketing initiatives.
  • Contribute to content preparation for owned channels (briefs, imagery selection, basic copy for invitations or CRM campaigns).

Qualifications

  • Enrolled in a recognised alternance/apprenticeship programme or equivalent higher-education course in Marketing, Luxury Management, Business or Communication.
  • Strong commercial sensibility and demonstrable interest in luxury fashion and client service.
  • Excellent interpersonal and written communication skills, discretion and professional presentation appropriate to a couture environment.
  • Highly organised, detail-oriented and able to prioritise competing tasks in a fast-paced retail setting.
  • Availability to work retail hours, including evenings and weekends as required by boutique operations.

Skills

Clienteling and boutique client relationship management CRM — client database management and segmentation Microsoft Office (Excel, PowerPoint, Word) Event coordination and basic project support Content support for social channels (asset selection, copywriting for invitations)

Experience

Previous retail or marketing internship experience preferred; any client-facing experience in luxury or premium retail will be considered an advantage.

Education

Currently enrolled in a tertiary-level programme (Bachelor or Master track) with alternance/apprenticeship approval in Marketing, Luxury Management, Business or Communication.

Workplace

This position is based in Paris, Île-de-France, France.

Culture

The workplace culture emphasises refinement, discretion and relentless attention to client experience. Teams operate with high standards of craftsmanship and professionalism, offering structured training and mentorship within a collaborative boutique environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Marketing Apprentice», «Boutique Marketing Assistant (Apprenticeship)», «Retail Marketing Apprentice — Client Relations», «Client Relations Marketing Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.