Chanel Brand Communications Analytics and Measurement Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Mar 1, 2026
About Chanel
Chanel is a globally renowned luxury fashion house, celebrated for its timeless elegance and innovative designs. As part of the prestigious luxury conglomerate, Chanel offers an inspiring work environment that fosters creativity and excellence. The company is committed to nurturing talent and providing opportunities for professional growth within the luxury fashion industry.
Chanel Brand Communications Analytics and Measurement Manager role in Hong Kong S.A.R., North Asia. Lead media operations, measurement frameworks and insights across luxury brand communications.
Role & Responsibilities
- Develop, align and embed brand impact measurement KPIs across paid, owned and earned media practices and platforms within the communications ecosystem, with particular focus on XHS (Xiaohongshu), Douyin, Instagram, Kakao, Naver and TikTok
- Build and maintain a comprehensive media dashboard and analytics framework to measure and analyze performance of communications campaigns across the North Asia region
- Partner with business divisions to establish performance indicator benchmarks and evaluation matrices that define the impact and success of communications activities, driving continuous improvement
- Collaborate with CHANEL Asia Artistic Direction and Image Department teams to provide media format and performance reviews
- Support communications teams across the region and markets through expertise-based webinars, workshops and seminars on measurement and platform optimization
- Consolidate quarterly strategic topics including KOL and influencer performance, media investment analysis, media mix optimization and partnership performance, generating insights to inform regional strategic planning
- Manage and coordinate the CHANEL media agency partnership, providing strategic feedback to global stakeholders on regional performance and partnership effectiveness
- Develop, enforce and communicate media policies and guidelines to standardize processes and ensure alignment with global standards
- Lead audits and assessments of media activities to identify improvement areas and ensure adherence to governance standards
- Translate platform-related data into strategic recommendations to optimize communications performance, support investment decisions and enhance brand equity
Qualifications
- Deep, hands-on experience with leading media and social platforms in North Asia, including XHS (Xiaohongshu), Douyin, TikTok, Instagram, Kakao and Naver, with demonstrated ability to navigate, analyze and derive platform-specific insights
- Proven track record in communications measurement across PR, events, social media and influencer marketing, with expertise in holistic measurement frameworks
- Advanced analytical and data interpretation skills with demonstrated ability to translate complex media data into clear, actionable insights
- Proven ability to lead communications teams and manage cross-functional projects
- Strong presentation skills with ability to articulate complex ideas and influence stakeholders
- Experience developing and implementing media measurement dashboards and analytics frameworks
- Knowledge of in-house tools and external consulting platforms for social listening, KOL management and media analysis
Skills
Experience
Previous experience in communications, PR, luxury events, social media or influencer marketing, ideally within a luxury brand or holding company context. Demonstrated ability to synthesize insights across traditional, digital and social channels. Experience working with regional or multinational teams and adapting global guidelines to local market contexts is highly valued.
Education
Not specified; not explicitly required in the posting, though advanced analytics and data interpretation capabilities suggest tertiary-level education in marketing, communications, business analytics or related field.
Workplace
The role is situated in Hong Kong, Hong Kong.
Culture
Chanel's workplace culture is defined by a commitment to creativity, innovation, and excellence. The company values diversity and encourages a collaborative environment where employees are empowered to contribute to the brand's legacy of luxury and sophistication.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Measurement Specialist, North Asia», «Brand Analytics and Insights Manager», «Media Operations and Analytics Manager», «Communications Intelligence Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.