Chanel Brand Communications Analytics Manager
About Chanel
Chanel, a prestigious name in luxury fashion, is renowned for its timeless elegance and innovative spirit. As part of the global luxury conglomerate, Chanel offers a dynamic work environment where creativity and excellence are at the forefront. The brand is committed to fostering a culture of inclusivity and personal growth, ensuring that each team member can contribute to the collective success of the organization.
Chanel is seeking a Brand Communications Analytics Manager in Hong Kong S.A.R. to drive strategic media operations and insights in North Asia. Full-time position.
Role & Responsibilities
- Develop and align brand impact measurement KPIs across POE practices and platforms.
- Collaborate with CHANEL Asia AD operations for media format and performance reviews.
- Support POE communications communities through webinars, workshops, and seminars.
- Partner with business divisions to drive KPI benchmarks and evaluate communication activities.
- Participate in global guideline discussions and advise on market adaptations.
- Consolidate and share strategic topics with stakeholders to generate insights for planning.
- Manage the CHANEL media agency partnership for strategic feedback and partnership reviews.
- Develop and implement media dashboards and analytics frameworks.
- Enforce media policies and guidelines to ensure alignment with global standards.
- Lead audits and assessments of media activities for continuous improvement.
Qualifications
- In-depth knowledge of media and social media platforms in North Asia.
- Advanced analytics and insight generation capabilities.
- Experience in communications, PR, luxury events, social media, or influencer marketing.
- Strong analytical and data interpretation skills.
- Excellent communication, collaboration, and project management skills.
Skills
Experience
Previous experience in communications, PR, luxury events, social media, or influencer marketing, with a focus on North Asian markets.
Education
Bachelor's degree in Communications, Marketing, or a related field.
Workplace
This position is based in Hong Kong, Hong Kong, China.
Benefits
Chanel offers a collaborative partnership with leadership, exposure to dynamic digital platforms, and the opportunity to shape the brand's communication strategies.
Culture
Chanel is dedicated to creating an inclusive culture that nurtures personal growth and values the uniqueness of each individual. The brand encourages diversity, complementarity, and effectiveness within its teams, fostering a non-hierarchical environment where innovation thrives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.