Chanel Boutique Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 2, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
Chanel Boutique Marketing Manager in Abu Dhabi. Drive client engagement, CRM strategy, and luxury experiences in this mid-level marketing role.
Role & Responsibilities
- Set up and monitor client analysis on a regular basis, ensuring accurate segmentation and insight generation
- Maintain data integrity across the client database through regular cleansing, capture, and extraction protocols
- Report quarterly to the Boutique Director on marketing activity results, client trends, competitive intelligence, and luxury retail developments
- Develop and deliver strategic PowerPoint reports that translate complex data into visual, actionable insights for clienteling initiatives
- Establish yearly CRM objectives in coordination with the Boutique Director and regional CRM & Digital team, then implement supporting action plans
- Monitor individual Fashion Advisor performance against CRM metrics and provide coaching to optimize client engagement
- Train the sales team on CRM tool functionality and ensure consistent application of House guidelines and boutique procedures
- Coordinate and oversee personalized client services including birthday celebrations, gifting, private appointments, events, and fashion shows, tailored to client segment and lifetime value
- Address client complaints systematically, identify service gaps, and implement corrective action plans to improve satisfaction and retention
- Orchestrate boutique events in partnership with the Middle East and India Fashion team, ensuring seamless execution and capturing quantitative and qualitative feedback
- Serve as the primary brand ambassador during client events and external engagements, embodying the luxury positioning of the House
Qualifications
- Minimum 5 years of operational marketing, CRM, or client experience project management, preferably in fashion retail or luxury sectors
- Demonstrated expertise in client database management and CRM platform administration
- Proficiency in data analysis and business intelligence tools, with ability to transform data into strategic insights
- Strong understanding of the local Abu Dhabi market and demonstrated fashion industry sensitivity
- Excellent written and verbal communication skills with ability to engage stakeholders at all levels
- Proven track record of developing and executing successful clienteling and retention strategies
Skills
Experience
Minimum 5 years of experience in operational marketing, CRM initiatives, or client experience management within fashion retail or luxury environments. Candidates should demonstrate a proven ability to analyze client data, develop retention strategies, manage CRM tools, and lead cross-functional teams to improve customer engagement and boutique performance.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is preferred.
Workplace
This position is based in Abu Dhabi, Abu Dhabi, UAE.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Experience Manager», «Boutique CRM Manager», «Luxury Retail Marketing Specialist», «Client Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.