Chanel Boutique Manager
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 16, 2026
About Chanel
Chanel is an independent French maison renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. The brand operates a global network of boutiques and ateliers and is recognised for exacting standards of craftsmanship, creative direction and discreet luxury.
Chanel in Hanoi seeks a Boutique Manager to lead boutique operations, drive sales and deliver exceptional client experience.
Role & Responsibilities
- Lead all daily boutique operations to deliver exemplary client service and maximise sales performance in line with Maison objectives.
- Recruit, develop and coach a high-performing sales team; set individual and team targets and conduct regular performance reviews.
- Drive clienteling and VIP relationship strategies, ensuring personalised service, follow-up and retention of high-value clients.
- Implement merchandising and visual directives to maintain brand presentation, seasonal displays and product storytelling.
- Manage inventory, stock replenishment, loss prevention and stocktaking processes with rigorous controls.
- Oversee administrative and financial tasks including cash handling, P&L monitoring, sales reporting and budget adherence.
- Ensure compliance with Chanel policies, local regulations and quality standards across service and operational delivery.
- Coordinate in-store events, private appointments and collaborations with regional marketing and local stakeholders.
Qualifications
- Proven track record in luxury retail management with demonstrable achievement against sales targets.
- Strong leadership and people-development capabilities with experience hiring and mentoring boutique teams.
- Exceptional clienteling and relationship-building skills, with a focus on high-net-worth and repeat clientele.
- Excellent commercial acumen, numeracy and experience managing store-level P&L and inventory controls.
- Professional fluency in Vietnamese and strong working knowledge of English is advantageous (language requirements not specified in source).
- Bachelor’s degree in business, retail management, fashion or a related field preferred, or equivalent professional experience.
Skills
Experience
Minimum 3–5 years of progressive experience in luxury retail, with at least 2 years in a supervisory or managerial role overseeing boutique operations and a sales team.
Education
Bachelor’s degree in business, retail, fashion or related discipline preferred; equivalent professional experience accepted.
Workplace
This position is based in Hanoi, Hanoi, Vietnam.
Culture
Chanel’s workplace blends creative excellence with rigorous operational standards; the maison values discretion, refinement and a relentless focus on client experience. Employees are expected to uphold artisanal quality and the brand’s heritage while contributing to a high-performance, service-oriented environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Flagship Store Manager», «Retail Manager», «Boutique Supervisor», «Client Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.