Chanel Customer Strategy Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 19, 2026
About Chanel
Chanel is a privately held Parisian maison renowned for haute couture, ready-to-wear, leather goods, accessories, fragrances and beauty. The brand operates a global network of boutiques and maintains exacting standards of craftsmanship, discretion and client service; as an employer it expects professional excellence and deep brand commitment.
Chanel Customer Strategy Manager role in Guangzhou, Mainland China. Develop boutique customer strategies and drive CRM initiatives.
Role & Responsibilities
- Develop annual and quarterly customer development strategies aligned with boutique business objectives; conduct comprehensive customer data analysis to identify behavioral trends, segment opportunities, and performance drivers
- Design and implement boutique-level customer dashboards and diagnostic systems; provide regular strategic insights and recommendations to boutique management
- Customize and execute brand customer relationship initiatives at boutique level; track, analyse, and continuously optimize project outcomes
- Orchestrate and manage boutique customer events and experiences, including objective-setting, strategic planning, resource coordination, and post-event analysis
- Ensure consistent execution of product collection customer communication strategies within the boutique; integrate feedback from all stakeholders
- Serve as customer relationship strategy expert; educate boutique management and staff on customer development initiatives, data insights, and industry best practices
- Collaborate with boutique managers and customer relationship specialists to ensure strategic customer initiatives are consistently executed across operations
- Coordinate with key stakeholders on event implementation and follow-up activities; consolidate feedback from customers and boutique teams
Qualifications
- Bachelor's degree or above
- Excellent English verbal and written communication skills
- Minimum 5 years of experience in customer relationship management, customer strategy, or business analytics; retail luxury/fashion boutique-level experience preferred
- International study or work experience preferred
- Advanced data analysis and strategic planning capabilities; ability to develop executable customer strategies based on boutique data
- Strong business acumen with ability to proactively identify issues, solve problems, and drive customer revenue growth
- Excellent leadership, communication, coordination, and multi-project management skills
- Deep understanding of and genuine passion for customer relationship management; strong learning agility
- Proficiency with office software and data analytics tools including advanced Excel, Power BI, CRM systems
Skills
Experience
Minimum 5 years of experience in customer relationship management, customer strategy, or business analytics. Fashion or luxury retail boutique-level operational experience is highly valued. International work or study background is advantageous.
Education
Bachelor's degree or above.
Workplace
The role is situated in Guangzhou, Guangdong, China.
Culture
Chanel cultivates a discreet, client-centric culture anchored in craftsmanship and excellence. The boutique environment is collaborative and fast-paced, rewarding attention to detail, impeccable service and deep brand stewardship.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Experience Expert», «CRM Strategy Specialist», «Retail Customer Strategist», «Customer Development Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.