Chanel Assistant Store Manager (Apprenticeship)

Employment
Internship
Seniority
Intern
Posted
Mar 16, 2026

About Chanel

Chanel is an independent French maison renowned for its haute couture, ready-to-wear, accessories and fragrances. As a global luxury retailer, the brand combines rich heritage and artisanal savoir‑faire with a high-standard retail network and a strong emphasis on client service, product excellence and discreet luxury.

Chanel — Assistant Store Manager (Apprenticeship) in Paris. Apprenticeship role starting Sept 2024 supporting boutique sales and clienteling.

Role & Responsibilities

  • Support the Boutique Manager in achieving sales targets and executing the store’s commercial strategy.
  • Deliver exceptional clienteling: welcome clients, develop relationships, manage appointments and follow-up to drive repeat business.
  • Assist with daily store operations including point-of-sale transactions, stock reception and inventory control.
  • Contribute to visual merchandising and ensure presentation standards reflect Chanel’s aesthetic and brand guidelines.
  • Coach and motivate sales teams on service standards and sales techniques under the manager’s direction.
  • Participate in team briefings, staff scheduling and recruitment as required by the boutique leadership.
  • Maintain strict compliance with store policies, loss prevention procedures and confidentiality of client information.

Qualifications

  • Enrolled in an approved alternance/apprenticeship programme (commerce, retail management, business or fashion-related qualification) starting September 2024.
  • Legal eligibility to work in France and available to complete the full alternance commitment.
  • Strong interpersonal skills, commercial instinct and a passion for luxury fashion.
  • Flexible availability including weekends and peak retail periods.

Skills

Client relationship management and clienteling Visual merchandising principles Sales techniques and upselling Stock control and basic inventory procedures Point-of-sale (POS) operations Teamwork, coaching and interpersonal communication

Experience

Previous retail or customer-facing experience is advantageous; internships, part-time roles or seasonal positions in luxury or premium retail will be viewed favorably. The role is suitable for candidates at the beginning of their retail career who seek structured on-the-job training.

Education

Current enrollment in a relevant apprenticeship/alternance programme (e.g. BTS, Bachelor or equivalent in sales, retail management, business or fashion).

Workplace

This position is based in Paris, Île-de-France, France.

Culture

Chanel fosters a culture built on craftsmanship, discretion and uncompromising quality. The retail environment emphasizes mentorship, professional development and adherence to rigorous brand standards while encouraging passion for product and superior client service.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Assistant Manager (Apprenticeship)», «Assistant Boutique Manager (Apprenticeship)», «Sales Assistant Manager (Apprenticeship)», «Assistant Store Supervisor (Apprenticeship)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Chanel

Chanel Assistant Store Manager (Apprenticeship)

Paris, France

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