Chanel Assistant PR Manager

About Chanel

Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.

Role & Responsibilities

• Build and nurture trusted relationships with journalists, editors, stylists, creators and relevant industry voices; identify suitable partners and opportunities based on editorial relevance, quality, brand fit and long-term relationship value.
• Translate regional and global communications direction into focused local PR plans and calendars; recommend market opportunities, target audiences, story angles and activation approaches aligned with divisional priorities and House positioning.
• Develop accurate, compelling and brand-appropriate communications materials, including press releases, media pitches, event briefs, talking points, interview materials, social content and post-activation reports; adapt House narratives for local relevance while safeguarding tone of voice, heritage and brand codes.
• Manage proactive media outreach and incoming requests, including interviews, editorial shoots, story development, event invitations and follow-up; coordinate information, assets, products and stakeholders to deliver a responsive, high-quality media experience.
• Manage assigned press events, media previews and communications activations from planning through on-site delivery and post-event review; coordinate guest strategy, invitations, RSVPs, agencies, suppliers, budgets, production timelines, run of show and logistics.
• Administer Fashion and Watches & Fine Jewelry press samples, including requests, approvals, loan documentation, deliveries, returns, condition checks, stock records and press room organisation; ensure appropriate care, traceability and timely availability of high-value assets.
• Maintain communications calendars, budgets, purchase orders, invoices, contact databases and project trackers; monitor earned coverage and activation performance, consolidate qualitative and quantitative learning, and recommend improvements.
• Collaborate with Fashion, Watches & Fine Jewelry Client Engagement, Retail, Boutiques, and Regional and Global communications teams; coordinate external PR and event agencies, vendors, photographers and production partners for aligned, timely and consistent execution.

Qualifications

• Degree in Communications, Public Relations, Marketing, Journalism, Fashion or a related discipline.
• Luxury-industry experience is required, ideally in fashion, watches, fine jewelry, hospitality or premium lifestyle.
• Strong knowledge of the PR industry, including Vietnam’s media landscape, editorial processes, journalist relations, media pitching and event communications.
• An established or developing network of relevant journalists, editors, stylists and industry contacts is an advantage.
• Proven experience in event planning, coordination and on-site execution.
• Experience managing press samples, product loans, inventories or high-value assets is highly preferred.
• Strong writing, editing and storytelling ability in Vietnamese and English.
• Refined understanding of luxury, fashion, culture, and the importance of brand image, discretion and consistency.
• Strong judgment and instinct for identifying suitable media, talent and opportunities for CHANEL.

Skills

Experience

Ideally 7–10 years in public relations, communications, events, editorial or a related field; luxury-industry experience is required.

Education

Degree in Communications, Public Relations, Marketing, Journalism, Fashion or a related discipline.

Culture

Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.