- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Oct 16, 2026
About Chanel
Chanel is one of the world’s most revered luxury houses, founded by Gabrielle Chanel and distinguished by an enduring vision of elegance, freedom, and modernity. As an employer, the House brings together métiers ranging from haute couture, fashion and leather goods to fragrance, beauty, watches, and fine jewelry, offering employees the opportunity to contribute to a legacy defined by exceptional craftsmanship and creative audacity. Chanel values excellence, discretion, collaboration, and long-term development, fostering an environment where talent is nurtured and heritage is continually reinterpreted for contemporary clients. Its teams are united by a commitment to quality, innovation, and the timeless spirit of the brand.
The Assistant Counter Manager leads a beauty team and oversees sales performance, client experience, CRM, staffing, inventory, loss prevention, and counter operations at CHANEL in Bangkok. The role requires at least 3 years leading a frontline beauty or fragrance team and fluency in Thai and English.
Role & Responsibilities
- Lead, coach, and develop Beauty Advisors and other beauty specialists through continuous feedback.
- Drive onboarding, training, and succession planning with key partners.
- Foster an inclusive, ethical, and highly engaged team culture.
- Achieve sales targets and KPIs through analysis and action planning.
- Lead by example on the sales floor by actively selling and serving clients.
- Improve CRM performance by building loyal and engaged client communities.
- Set and uphold high standards for the CHANEL client experience.
- Create personalised, relationship-driven client journeys.
- Use client feedback to improve service quality and team capability.
- Oversee staffing, inventory, loss prevention, and counter operations.
- Ensure compliance with brand, visual merchandising, grooming, and audit standards.
- Identify opportunities and provide insights to the Area Retail Manager.
Qualifications
- At least 3 years of experience leading a frontline beauty or fragrance team, with proven people-management skills.
- Strong capability in coaching, performance management, and team development.
- Commercial acumen, with experience driving sales, KPIs, and CRM performance.
- Fluent in Thai and English, with a positive, professional, and client-centric personality.
- Strong organisational skills, attention to detail, and comfort with digital tools.
- Passion for luxury retail and delivering elevated client experiences.
Skills
Experience
At least 3 years leading a frontline beauty or fragrance team.
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Benefits
In-depth exposure to the House of Chanel’s brand and cultural evolution; opportunity to exercise leadership in developing strategic goals.
Culture
Chanel fosters a culture of timeless creativity, exacting craftsmanship, and quiet excellence, where employees are encouraged to uphold the house’s heritage while contributing to its continued innovation. The workplace environment is refined, collaborative, and deeply committed to quality, offering professionals the opportunity to grow within a globally respected maison that values discretion, artistry, and long-term vision.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Chanel, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Department Manager», «Deputy Counter Manager», «Assistant Beauty Counter Manager», «Assistant Fragrance and Beauty Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.