Certina Brand Manager, Certina USA
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 3, 2026
About Certina
Founded in 1888 in Grenchen, Switzerland, Certina is a distinguished Swiss watchmaker renowned for precision, robustness, and a deep affinity with sport. As part of the Swatch Group, the brand combines more than a century of horological expertise with contemporary innovation, notably through its signature Double Security (DS) concept. As an employer, Certina offers professionals the opportunity to contribute to a heritage of reliability, technical excellence, and purposeful design. The company values craftsmanship, performance, and teamwork, attracting individuals who appreciate Swiss precision, disciplined creativity, and the enduring appeal of timepieces built for real-life achievement.
Brand Manager position at Certina USA in Miami, overseeing brand strategy, retail operations, and digital commerce execution for luxury Swiss watches.
Role & Responsibilities
- Develop and optimize the U.S. distribution network in alignment with brand strategy and commercial objectives
- Manage territory operations including selling activities, account servicing, inventory management, stock replenishment, merchandising, and cooperative marketing
- Oversee operational execution to ensure inventory accuracy, product availability, and efficient stock flow across all channels
- Coordinate logistics activities including shipments via DHL, FedEx, and other domestic and international carriers
- Partner with sales and retail teams to ensure premium brand execution at point of sale
- Define and deploy visual merchandising guidelines and in-store storytelling to drive visibility and sell-through
- Lead and manage the brand's digital presence across e-commerce and marketplace platforms
- Execute and maintain digital product setups, content management, pricing updates, and promotional activations
- Manage and optimize relationships with Amazon, drop-shipping partners, and online marketplace platforms
- Monitor digital sales performance, consumer behavior, and marketplace trends to identify growth opportunities
- Partner with internal and external stakeholders to execute digital marketing initiatives driving brand awareness, traffic, and conversion
- Work closely with global and local stakeholders across product, sales, digital, marketing, supply chain, finance, and operations
- Collaborate with Switzerland headquarters to ensure alignment on brand initiatives, product launches, and inventory planning
- Lead and manage external agencies and partners across creative, media, PR, digital, logistics, and marketplace functions
- Serve as key coordination point for cross-functional projects requiring strategic brand management and operational execution
Qualifications
- 2–5 years of relevant experience in brand management, retail operations, or digital commerce
- Strong operational mindset with proven hands-on execution capability
- Demonstrated experience in inventory management, logistics coordination, replenishment planning, and supply chain coordination
- Digital platform management experience, with direct knowledge of e-commerce, Amazon, and marketplace environments
- Excellent organization, communication, and stakeholder management skills
- Proficiency in MS Office, particularly Excel and PowerPoint
- Strategic, commercially driven approach with strong executional discipline
Skills
Experience
2–5 years of relevant experience in brand management, retail distribution, digital commerce, or related operations roles within luxury, consumer goods, or watch/jewelry sectors strongly preferred. Demonstrated proficiency in inventory management, logistics coordination, e-commerce platform administration, and multi-channel retail operations. Prior experience managing Amazon, drop-shipping models, and digital marketing execution is strongly preferred.
Education
Bachelor's degree in business administration, commerce, marketing, or related discipline. Additional certification in supply chain management, digital commerce, or brand management is advantageous.
Workplace
This position is based in Miami, Florida, USA.
Culture
Certina offers a workplace culture rooted in Swiss precision, reliability, and a passion for sporty watchmaking. As part of a heritage-driven yet forward-looking environment, employees are encouraged to combine technical excellence, innovation, and teamwork to uphold the brand’s reputation for durable, high-performance timepieces.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Certina, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Country Brand Manager», «Brand Operations Manager», «General Manager, Certina», «Strategic Brand Lead», «Regional Brand Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.