Celine Store Manager

Employment
Full-Time
Seniority
Manager
Posted
Jun 17, 2026

About Celine

Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.

CELINE seeks an experienced Store Manager in Kuala Lumpur to lead boutique operations, manage sales strategy, and develop high-performing teams in luxury fashion retail.

Role & Responsibilities

  • Define and implement the store's commercial strategy to achieve and exceed sales targets while maximizing profitability (P&L), including setting clear goals, monitoring progress, and adjusting strategies as needed
  • Manage and analyze key performance indicators (KPIs) to identify growth opportunities, areas for improvement, and implement corrective action plans to enhance overall store performance
  • Possess and demonstrate deep understanding of CELINE products, their history, and craftsmanship, enabling expert presentation to clients and driving sales
  • Leverage all available resources including Visual Merchandising, Merchandising, Training, Client Management, and Events to maximize product categories and foster synergy across the Maison's offerings
  • Foster a results-oriented culture within the team, promoting operational excellence and achievement of individual and collective goals through motivation, recognition, and ongoing feedback
  • Negotiate with external stakeholders to plan and execute events that align with the Maison's strategies and elevate brand presence
  • Embody the Maison and inspire the team through leading by example and strong presence on the shop floor
  • Identify and attract top talent to the Maison in partnership with the Retail Director and HR, providing coaching to enhance individual and team performance
  • Nurture a pipeline of future leaders by identifying and developing high-potential individuals within the team through individual development plans
  • Create a positive and inclusive work environment where everyone feels valued and empowered to contribute their best, encouraging open communication and mutual respect
  • Provide advice, instruction, coaching, and supervision to Team Manager and Stock team to support their career development
  • Empower the team to deliver exceptional client experiences by providing ongoing coaching and support, ensuring CELINE's high standards are consistently met
  • Ensure 100% of the team completes all required training modules on the CELINE e-learning platform
  • Develop and implement strategies to attract new customers and increase client acquisition
  • Ensure the team delivers personalized and memorable client experiences by anticipating needs, exceeding expectations, and building genuine emotional connections
  • Develop and maintain strong relationships with clients using clienteling tools to offer personalized services, exclusive experiences, and tailored product recommendations
  • Actively seek and act upon performance feedback and client insights to refine the client journey and exceed expectations at every touchpoint
  • Handle client complaints when necessary with professionalism and care
  • Ensure all processes are compliant with legal, regulatory, and internal requirements
  • Solve problems and communicate issues to the office to achieve effective and productive store operations
  • Ensure appropriate staffing levels depending on time and traffic
  • Ensure safety of the store and its employees
  • Supervise the operations manager and ensure product availability, inventory accuracy, and efficient stock management by adhering to internal procedures
  • Oversee all administrative and logistical operations of the store, ensuring adherence to internal policies, legal regulations, and industry standards
  • Ensure consistent and impeccable presentation of the CELINE brand image in all aspects of the store, from visual merchandising to staff appearance and attitude
  • Participate in local events and initiatives to enhance brand visibility and foster positive relationships within the community
  • Share the rich history, heritage, and craftsmanship of CELINE with both the team and clients, creating engaging narratives and immersive experiences

Qualifications

  • Minimum 5 years of management experience within luxury or fashion retail business
  • Business School degree, University degree, or equivalent professional experience
  • Proven leadership experience managing and motivating high-performing teams and managing managers
  • Strong business expertise with a track record of achieving results and exceeding sales targets
  • In-depth understanding of retail KPIs and ability to analyze business performance to drive strategic decision-making
  • Exceptional communication and interpersonal skills, fostering collaboration and building strong relationships with stakeholders at all levels
  • Passion for fashion and a deep understanding of CELINE's products, heritage, and brand identity
  • Client-centric mindset with a focus on delivering exceptional experiences and building lasting relationships
  • Excellent organizational and time-management skills, with the ability to prioritize effectively in a fast-paced environment
  • Adaptability and flexibility to meet the demands of a dynamic retail environment

Skills

Retail operations management Sales target achievement and P&L optimization KPI analysis and reporting Team leadership and development Client relationship management Clienteling tools proficiency Visual merchandising knowledge Event planning and stakeholder negotiation Inventory management Luxury brand expertise Staff training and coaching CELINE e-learning platform

Experience

Minimum 5 years of management experience in luxury or fashion retail is required. Candidates should demonstrate a track record of leading high-performing teams, driving sales growth, and exceeding business targets within an upscale retail environment.

Education

Business School degree, University degree, or equivalent professional experience in retail management or luxury fashion.

Workplace

This position is based in Kuala Lumpur, Kuala Lumpur, Malaysia.

Culture

Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Celine, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Manager», «Boutique Manager», «Fashion Retail Director», «Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Celine

Celine Store Manager

Kuala Lumpur, Malaysia

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