Celine Senior PR and Communications Manager

About Celine

Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.

Role & Responsibilities

• Manage editorial activations to increase CELINE’s visibility, awareness and desirability.
• Implement integrated communications campaigns for key collections throughout the year.
• Plan, negotiate and execute special features in fashion media.
• Plan, propose and organize press events, including press re-sees, press presentations and brand events aligned with global projects.
• Analyze and report editorial results.
• Build relationships with fashion editors, stylists, KOLs, influencers and tastemakers.
• Arrange and host press trips for fashion shows.
• Create and distribute press releases to relevant media in alignment with headquarters; follow up and negotiate to secure maximum editorial coverage.
• Identify partnership opportunities by keeping up to date with upcoming events, emerging culture, new services and social media developments.
• Manage the PR team and interns.
• Develop and implement holistic paid, owned and earned media strategies aligned with global objectives and brand positioning.
• Identify target audience segments and design media plans to reach and engage high-net-worth individuals and luxury consumers.
• Evaluate and recommend media channels, including print, digital, out-of-home and experiential media.
• Stay abreast of emerging media trends and technologies, and competitive activity in the luxury sector.
• Oversee end-to-end media campaign execution, ensuring timely launches, budget adherence and compliance with brand guidelines.
• Manage media agency, publisher and platform relationships; negotiate rates and secure placements.
• Coordinate with internal creative teams to optimize media assets for each channel and audience.
• Monitor campaign performance in real time and make data-driven adjustments to maximize ROI and achieve KPIs.
• Establish KPIs and develop tracking and reporting mechanisms for media initiatives.
• Analyze campaign data, prepare performance reports and present actionable insights to stakeholders.
• Recommend future media investments based on performance analysis and market intelligence.
• Develop and manage the annual media budget, allocating resources across channels and campaigns.
• Track and reconcile media expenditures and maintain accurate financial records.
• Ensure media placements reflect CELINE’s prestige and exclusivity, and maintain consistency in messaging, tone and visual identity across media touchpoints.
• Identify and connect with new, relevant VIP and influencer profiles for CELINE.
• Negotiate event appearance and exposure opportunities featuring VIPs and influencers.
• Manage and monitor social media content created by VIPs and influencers.
• Arrange VIP dressing opportunities.
• Develop relationships with VIPs and influencers.
• Manage gifting.

Qualifications

• Business school or university education, or equivalent experience.
• A degree in Marketing and/or Communication is a plus.
• At least 10 years of experience in communication and media related to fashion, music or art.
• Luxury retail or fashion experience is a plus, but not mandatory.
• Knowledge of and connections in fashion-related interests such as music, art, culture and architecture are a plus.
• Solid understanding of PR and media activations.
• Knowledgeable about and engaged with fashion, art, culture and music.
• Strong knowledge of and curiosity about social and digital trends.
• Curiosity to learn and eagerness to try new ideas.
• Passion for fashion and other cultures.
• Analytical and multitasking skills.
• Results-oriented, detail-oriented and highly organized.
• Excellent written and verbal communication skills.
• A natural communicator and connector.
• Ability to interact with all organizational levels, including senior leadership and retail associates.
• Team player.
• Japanese and English language skills.

Skills

Experience

At least 10 years in communication and media related to fashion, music or art; luxury retail or fashion experience is a plus but not mandatory.

Education

Business school or university education, or equivalent experience; a degree in Marketing and/or Communication is a plus.

Culture

Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.