Celine Senior Director, CRM & Clienteling

Location
Employment Full-Time
Seniority Director
Compensation $200,000–220,000/year
Department Clienteling, CRM & VIP Relations
Industry Fashion, Apparel & Leather Goods
Posted Apr 12, 2026
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CELINE — New York: Senior Director, CRM & Clienteling. Lead North America CRM, clienteling and retention strategy. On‑site, full‑time; $200k–$220k.

Overview

CELINE is a Parisian leather‑goods and couture maison recognized for minimalist elegance and artisanal craftsmanship. Operating within the LVMH family, the brand balances heritage tailoring with contemporary creative direction and maintains a global retail footprint and a premium client‑centric approach.

Role & Responsibilities

  • Define and lead the regional CRM and clienteling vision, strategy, and roadmap to drive customer lifetime value, repeat purchase frequency, and retention across channels.
  • Design and implement lifecycle programs spanning acquisition, retention, reactivation and advocacy, and establish segmentation aligned with growth objectives.
  • Lead the strategic definition, local implementation and continuous improvement of clienteling platforms and the Clienteling APP, including feature requirements, workflows and user personas.
  • Manage and develop the regional clienteling team; build a local clienteling community of coordinators and experts and deliver training/coaching programs for retail staff.
  • Partner with Retail, Visual Merchandising, Communications and central teams to integrate one‑to‑one outreach with digital CRM, loyalty and in‑store operations.
  • Set regional clienteling KPIs and targets (reachability, retention, conversion, repeat visit, recruitment, prospect collection, cross‑sell, satisfaction) and monitor performance and ROI.
  • Oversee client data governance, segmentation logic, GDPR‑compliant frameworks and initiatives to improve client data quality and predictive segmentation.
  • Lead events, partnerships and gifting/service initiatives for acquisition and retention; define targets, segment reach and post‑program analysis to inform future activity.
  • Manage local clienteling budget and resources, tracking spend and evaluating financial and operational impact of client development programs.

Qualifications

  • Bachelor’s degree in business, marketing or equivalent professional experience.
  • 10–15+ years of progressive experience in CRM, retention or lifecycle marketing, with a significant portion in luxury retail or fashion.
  • Proven track record designing and scaling CRM and loyalty ecosystems across digital and store channels.
  • Demonstrated leadership in building and coaching cross‑functional teams and driving adoption of clienteling practices.
  • Strong analytical acumen with experience using customer data and KPIs to shape strategy; familiarity with GDPR and data governance requirements.
  • Excellent communication and storytelling skills, with the ability to influence senior leadership and retail teams.
  • Availability to travel and flexibility to work retail hours including evenings, weekends and holidays.

Skills

CRM strategy clienteling platforms clienteling APP management lifecycle marketing customer data analysis predictive analytics machine learning models GDPR‑compliant data governance budgeting and ROI analysis project management event planning training & coaching leadership and people development retail operations collaboration

Experience

Minimum 10–15+ years in CRM, retention or lifecycle marketing roles; significant experience within luxury fashion or premium retail environments and proven exposure to multi‑channel CRM and clienteling program implementation.

Education

Bachelor’s degree in business, marketing or equivalent experience required.

Workplace

This position is based in New York, New York, USA.

Compensation

The base compensation for this position ranges from USD 200,000 to USD 220,000 per annum.

Benefits

Medical, dental, vision, short and long‑term disability, paid time off programs, employee discount/perks, retirement plan with employer contribution

Culture

CELINE combines a rigorous, craftsmanship‑led approach with a contemporary creative spirit; the maison emphasizes refined aesthetics, attention to detail and a client‑first mindset. The workplace values diversity and inclusion and fosters cross‑disciplinary collaboration between retail, creative and corporate teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

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The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Celine, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of CRM & Clienteling», «Director of Client Development & CRM», «Senior CRM & Loyalty Director», «Clienteling and Retention Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.