- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 21, 2026
About Celine
Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.
Celine seeks a Retail Director to lead its Mainland China retail business from Shanghai, driving strategy, performance, client experience, and operational excellence. The role leads Store Managers and Regional Managers and requires at least 12 years in luxury retail, including 5 years in senior leadership in China; it is full-time.
Role & Responsibilities
- Define and execute the retail business strategy for Mainland China to achieve sales targets, profitability, and market share growth.
- Analyze market trends, competitor activities, and consumer behavior to identify business development and brand expansion opportunities.
- Manage the regional P&L, controlling operational costs, inventory levels, and key retail KPIs.
- Champion the Celine client experience, ensuring stores deliver a consistent, sophisticated, and personalized experience aligned with the Maison’s identity.
- Collaborate with the Clienteling & Loyalty team to implement client engagement strategies that foster long-term loyalty and increase desirability across client tiers.
- Work with Communication, Clienteling & Loyalty, and E-Commerce teams to integrate offline and online touchpoints into a seamless omnichannel journey.
- Ensure retail stores adhere to global operational standards, visual merchandising guidelines, and compliance requirements.
- Optimize store operations and processes to improve efficiency, agility, and responsiveness to local market dynamics.
- Work with Supply Chain & Planning teams to optimize stock allocation and inventory turnover.
- Lead, mentor, and inspire Store Managers and Regional Managers, fostering excellence, accountability, and creativity.
- Identify and develop talent through structured coaching, training programs, and succession planning.
- Promote an inclusive and engaging work environment that reflects Celine’s values and encourages continuous improvement.
Qualifications
- Bachelor’s degree in business administration, luxury management, or a related field; an MBA is a plus.
- Minimum 12 years of experience in luxury retail, including at least 5 years in a senior retail management and operations leadership role in China.
- Proven track record of driving sustainable growth and operational excellence in the luxury market in China.
- Strategic thinking, with strong analytical and problem-solving abilities.
- Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail.
- Strong financial acumen and experience in P&L management, budgeting, and forecasting.
- Excellent leadership and interpersonal skills, with the ability to influence and motivate diverse teams.
- Fluent in Mandarin and English.
Skills
Experience
Minimum 12 years in luxury retail, including at least 5 years in a senior retail management and operations leadership role in China.
Education
Bachelor’s degree in business administration, luxury management, or a related field; an MBA is a plus.
Workplace
This position is based in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Celine, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Commercial Director», «Retail Operations Director», «Director of Retail», «Retail Business Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.