Celine Global Online Traffic Acquisition Manager

About Celine

Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.

Role & Responsibilities

• Define, model, and deploy the global Performance Marketing strategy aligned with e-commerce and omnichannel growth ambitions, ensuring balanced development of revenue, acquisition quality, traffic quality, and profitability
• Structure a comprehensive vision of acquisition channels with integration of brand, business, and customer experience considerations
• Activate media plans according to 360° engagement calendars and commercial highlights, ensuring consistent cascading of global priorities across markets
• Coordinate local agencies for rigorous, coherent, and high-performing campaign execution
• Define investment guidelines by region, market, and channel with weekly budget oversight, identifying variances and reallocating budgets as needed
• Conduct monthly and quarterly reviews to adjust plans based on results, market trends, and business priorities
• Establish strategic framework for performance social aligned with Brand and Image teams, positioning platforms as full-funnel acquisition, retargeting, and conversion levers
• Supervise platform objectives, audience optimization, formats, messaging, and measurement of paid social contribution to business outcomes
• Develop global Search strategy optimizing allocation between Search, Shopping, and brand campaigns; create complementary SEO/SEA approach to maximize search intent coverage
• Drive adoption of platform innovations through test-and-learn methodology, challenge agency recommendations, and ensure continuous optimization
• Define targeting strategy leveraging segmentation, first-party data activation, and high-performing customer journey design with CRM and Data teams
• Develop mechanisms to recruit new customers while strengthening engagement and lifetime value of existing customers
• Establish efficient collaboration modes with global teams, markets, agencies, and strategic partners to identify growth opportunities
• Maintain rigorous performance tracking and close relationships with platforms to surface new business levers
• Ensure development and maintenance of technical environment supporting media activations (product feeds, CRM connectors, conversion APIs, tracking, attribution, incrementality testing)
• Verify reliability of measurement systems and ensure their effective utilization in decision-making

Qualifications

• 5–8 years of experience managing acquisition channels in specialized agencies and/or as advertiser-side manager
• Evolved within international and complex environments, ideally in premium, luxury, fashion, retail, or e-commerce sectors
• Confirmed expertise in performance media campaign management with demonstrated interest in data, analytics, and performance measurement
• Direct exposure to Asian, European, and American markets is a significant advantage
• Advanced mastery of Google Ads ecosystems (Search, Shopping, Performance Max, Demand Gen) and strong understanding of campaign automation and optimization logic
• Expert-level knowledge of major global and regional platforms: Meta, TikTok, Pinterest, Snapchat, X, Google, Bing; regional platforms including Baidu, Naver, Yahoo! Japan, LINE, Kakao, WeChat, and RED
• Strong capacity to rapidly integrate new platform features and innovations (automation, generative AI, AI Max, etc.)
• Proficiency in Google Analytics 4 and Looker Studio (Data Studio)
• Advanced analytics and data exploitation skills with mastery of KPIs and performance indicators
• Ability to define global reporting standards, reference KPIs, and frameworks while challenging existing practices
• Capacity to challenge agency and platform recommendations, defend data-driven arbitrages, and advance performance standards
• Excellent understanding of audience logic, funnel optimization, business contribution, and cross-channel optimization
• Ability to translate complex technical or media subjects into clear, structured, actionable recommendations
• Strong organizational sense, precision, and prioritization discipline
• Excellent interpersonal skills and strong capacity to evolve within multicultural and cross-functional environments

Skills

Experience

Minimum 5 years in acquisition channel management within specialized agencies and/or at advertiser-side; experience in international and complex environments, ideally in premium, luxury, fashion, retail, or e-commerce sectors; confirmed expertise in performance media campaign management with demonstrated interest in data, analytics, and performance measurement; direct exposure to Asian, European, and American markets is highly valued.

Education

Graduate of a major business school or university-level qualification (Bac+5 equivalent) with specialization in digital marketing, media, e-commerce, or data science.

Workplace

Culture

Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.