Celine Global CRM Director
- Location
- Employment
- Full-Time
- Seniority
- Director
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 19, 2026
About Celine
CELINE is a Parisian luxury maison celebrated for its minimalist aesthetic, artisanal craftsmanship and refined leather goods. As part of the LVMH Group, CELINE combines creative rigor with global retail reach, offering a workplace that values design-led excellence, discretion and high standards of client service.
CELINE is hiring a Global CRM Director in Paris to lead CRM strategy, clienteling and a global team to elevate client experience.
Role & Responsibilities
- Define and own the global CRM and clienteling strategy, ensuring alignment with CELINE’s brand identity and commercial objectives across all markets.
- Orchestrate the global CRM campaign calendar in partnership with cross‑functional teams, designing personalized, brand‑consistent campaigns to drive revenue and loyalty.
- Leverage advanced data segmentation and personalization to optimise campaign relevance, lifetime value and client retention.
- Establish and maintain robust measurement frameworks and KPIs to monitor campaign effectiveness and maximise ROI of client development investments.
- Pioneer the adoption of emerging CRM technologies and clienteling tools to enhance client engagement across physical and digital touchpoints.
- Lead the development and roll‑out of bespoke training programmes for retail teams worldwide to standardise best‑practice clienteling.
- Collaborate with regional teams to adapt global strategies to local market nuances while preserving brand consistency.
- Build, mentor and scale a high‑performing global CRM team; champion a client‑centric culture across the organisation.
- Manage budgets and resource allocation for CRM and clienteling initiatives, ensuring efficient spend and measurable returns.
Qualifications
- Minimum 15 years of progressive experience in CRM, clienteling or client development within international luxury retail or fashion houses.
- Proven experience building and leading global teams and operating across multiple regions.
- Demonstrable track record of designing and executing data‑driven CRM programmes that materially improved client lifetime value and retention.
- Strong commercial acumen with experience defining KPIs and measuring ROI for client initiatives.
- Excellent communication and presentation skills, capable of influencing senior stakeholders.
- Advanced proficiency with CRM platforms and clienteling technologies.
- Fluent English; ability to operate in a multicultural, multilingual environment.
- Available to work on site in Paris and travel as required.
Skills
Experience
Minimum 15 years' experience in CRM/clienteling or client development within an international luxury retail environment, with proven leadership of global teams and measurable commercial impact.
Education
Bachelor’s degree in business, marketing, luxury management or equivalent; MBA or advanced degree in a related discipline preferred.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
CELINE cultivates a discreet, design‑led culture where excellence and respect for individuality are paramount. The Maison emphasises inclusivity and equal opportunity, promoting collaboration across its global teams while maintaining the brand’s high standards of client service.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Celine, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of CRM», «Global Clienteling Director», «Director of Client Engagement», «Head of Client Relationship Management», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.