Celine Digital Performance Analyst
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 6, 2026
About Celine
Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.
Digital Performance Analyst at Celine Paris | Data analytics, web tracking & e-commerce optimization | Full-time
Role & Responsibilities
- Perform data extractions and conduct regular or ad-hoc performance analyses on digital customer journeys, including source attribution, conversion paths, and user behavior segmentation
- Support weekly paid acquisition strategy analysis through automated data exports and performance campaign tracking, including ROAS monitoring per campaign and paid budget allocation optimization
- Analyze historical digital performance using key KPIs segmented by traffic source, geography, and customer cohort to inform future acquisition and merchandising decisions
- Assist the Acquisition Manager with daily campaign performance monitoring, reporting, and tactical optimization across all paid channels
- Create, maintain, and optimize Looker Studio dashboards for internal stakeholder teams, ensuring data accuracy, accessibility, and alignment with evolving business priorities
- Support the Performance Manager in documenting, standardizing, and implementing activity-specific processes and SOPs for tracking and reporting
- Provide data-driven analysis and strategic recommendations to E-Merchandising teams to enhance product positioning, discounting strategies, and inventory visibility
- Oversee tracking implementation, quality assurance, and optimization across all e-commerce platforms, including GA4 configuration and Google Tag Manager maintenance
- Coordinate testing phases for tracking updates, manage documentation of tracking specifications, and communicate findings to development and analytics teams
Qualifications
- Master's degree from a Business School, Engineering School, or equivalent institution, with specialization in Digital, Data, E-Business, or related field
- Minimum 3 years of professional experience in digital analytics, web performance analysis, or e-commerce optimization
- Demonstrated proficiency with Google Analytics 4 (GA4), Looker Studio, Google Search Console, and Contentsquare
- Advanced proficiency in Excel and Google Sheets, including pivot tables, VLOOKUP, and data visualization
- Familiarity with Meta Business Manager and Google Business Manager for paid campaign management
- Knowledge of Google Tag Manager for event tracking and data layer implementation
- Strong command of English and excellent cross-functional communication skills
Skills
Experience
3 to 5 years of professional experience in web analytics, digital performance management, or e-commerce optimization. Previous hands-on experience with paid acquisition campaigns, web analytics platforms, or marketing technology stack is highly valued.
Education
Master's degree from a Business School, Engineering School, or equivalent institution, with specialization in Digital, Data, E-Business, or a related analytical discipline.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Celine, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Web Analytics Specialist», «E-Commerce Performance Analyst», «Digital Analytics Manager», «Data-Driven Performance Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.