Celine CRM Manager

About Celine

Founded in Paris in 1945 by Céline Vipiana, Celine is a storied French luxury house renowned for its modernist elegance, exacting craftsmanship, and quietly powerful vision of contemporary style. As part of LVMH, the Maison offers employees the opportunity to contribute to a global brand while remaining rooted in Parisian heritage, artisanal excellence, and creative discipline. Celine seeks individuals who combine cultural sensitivity, precision, and entrepreneurial spirit across design, merchandising, retail, operations, and corporate functions. The house fosters an environment where talent is expected to uphold exceptional standards, shape refined client experiences, and participate in the continuing evolution of a distinctive luxury identity.

Role & Responsibilities

• Lead the definition and execution of regional CRM strategies and seasonal action plans aligned with business priorities and client development objectives
• Oversee the creation, deployment, and performance analysis of CRM campaigns across online and offline channels, ensuring relevance, consistency, and measurable impact
• Drive client recruitment, retention, engagement, and reactivation initiatives through data-informed campaign planning and targeted actions
• Measure campaign effectiveness and return on investment, translating results into clear recommendations for continuous optimization
• Develop and manage recurring and ad hoc client insight analyses to support strategic decision-making and identify opportunities for business growth
• Produce clear, impactful dashboards and reports for regional leadership, headquarters, and key stakeholders, with focus on client segmentation, engagement, retention, acquisition, and campaign performance
• Translate complex data into concise, actionable insights and recommendations for both technical and non-technical audiences
• Conduct deep-dive analyses, performance tracking, and benchmarking to uncover trends, assess opportunities, and support strategic planning
• Contribute to the definition, evolution, and documentation of CRM KPIs and reporting best practices
• Oversee the quality, accuracy, and consistency of client data across the region, ensuring strong data capture standards and ongoing database enhancement
• Partner with stores and cross-functional teams to improve data collection, qualification, maintenance, and enrichment
• Identify data quality gaps and coordinate corrective actions with local and global stakeholders to support reliable reporting and effective CRM activation
• Leverage CRM and reporting tools to monitor performance, generate insights, and support operational excellence in CRM execution
• Contribute to the continuous improvement of customer experience by identifying actionable opportunities through CRM analysis, performance monitoring, and client insights
• Partner closely with Retail, Marketing, Communications, Operations, and Headquarters teams to align CRM priorities, share insights, and support coordinated execution
• Provide strategic recommendations to enhance client engagement, service effectiveness, and the overall quality of the client journey
• Ensure CRM initiatives, communications, and processes are aligned with local regulations and company policies

Qualifications

• Bachelor's degree or above in Marketing, Business, Business Analytics, Data Analytics, or a related field, or equivalent experience
• Minimum 5–7 years of experience in CRM, customer management, data analysis, or a similar role, preferably in the luxury, fashion, or retail industry
• Proven experience in developing and executing CRM strategies, campaigns, and reporting frameworks
• Experience with CRM platforms and reporting tools such as Salesforce, SAP CRM, Qlik, Tableau, Power BI, or similar systems
• Experience in luxury or fashion business strongly preferred
• Strong understanding of luxury brand standards and client behavior

Skills

Experience

Minimum 5–7 years of professional experience in CRM, customer management, data analysis, or equivalent roles, preferably within the luxury, fashion, or retail sectors. Demonstrated proficiency in developing and executing CRM strategies, designing campaigns, establishing reporting frameworks, and working with enterprise CRM and analytical platforms in a complex organizational environment.

Education

Bachelor's degree or above in Marketing, Business, Business Analytics, Data Analytics, or a related field; equivalent professional experience may substitute for formal degree requirements.

Workplace

Compensation

The base compensation for this position ranges from USD 105,000 to USD 120,000 per annum.

Benefits

Comprehensive benefits package including medical, dental, vision coverage; short and long-term disability insurance; various paid time off programs; employee discount and perks; retirement plan with employer contribution.

Culture

Celine cultivates a refined, exacting workplace where creativity, discipline, and a deep respect for Parisian elegance shape every decision. As an employer, it values craftsmanship, cultural awareness, and strong individual ownership, offering teams an environment that is both demanding and inspiring within the world of luxury fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.