Celine Client Insight Assistant
CELINE — Client Insight Assistant (alternance) in Paris. Work‑study role in CRM & data to support customer insights and Power BI reporting.
Overview
CELINE is a Parisian couture and leather-goods Maison renowned for its refined craftsmanship and contemporary design. Part of the LVMH Group, CELINE operates internationally across retail, digital and wholesale channels, combining artisanal savoir‑faire with data-driven client strategies and a strong emphasis on creative excellence.
Role & Responsibilities
- Collaborate with global BI, Merchandising and Omnichannel teams to develop actionable customer insights.
- Design and execute ad-hoc and recurring analyses of customer behaviour to inform CRM strategy.
- Support implementation of CRM data use cases including marketing automation, direct activation and data capture.
- Develop and run A/B tests and iterative experiments to optimise campaign and channel performance.
- Proactively propose new data-driven use cases based on analysis and business priorities.
- Build and maintain a monthly CRM dashboard for central and regional stakeholders using Power BI.
- Evaluate and present the impact of CRM actions (campaigns, challenges) with clear, stakeholder-focused reporting.
- Define, test and operationalise new KPIs in Power BI; ensure KPI consistency and data quality.
- Produce documentation of best practices, KPI definitions and reporting standards.
Qualifications
- Enrolled in a Business School or equivalent university programme (work‑study/alternance eligible).
- Strong interest in data analysis and customer-centric marketing.
- Organised, detail-oriented and able to manage multiple stakeholders.
- Effective written and verbal communication skills in French and English.
- Practical knowledge of Power BI; familiarity with Dataiku is a plus.
- Previous internship or experience in luxury, fashion or retail is advantageous.
Skills
Experience
Entry-level — suitable for candidates at the beginning of their career (work‑study/alternance). Prior internships or exposure to luxury, fashion or retail analytics are advantageous but not required.
Education
Enrolled in a Business School or equivalent university degree (work‑study / alternance programme).
Workplace
This position is based in Paris, Île-de-France, France. Cerulean lists 3.344 open roles in Paris, including 107 posted recently. The broader Île-de-France area accounts for 3.756 active listings on Cerulean, 119 of which are new. In France as a whole, Cerulean currently features 4.313 open positions, with 147 posted this week.
Culture
CELINE fosters a culture of creative rigour and craftsmanship within an international, high-performance environment. The Maison emphasises inclusion and personal development — illustrated by its #CELINECARES commitments — and values diverse perspectives across its global teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.