Cartier Regional Events and Activations Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Sep 30, 2026
About Cartier
Cartier is one of the world’s most revered Maisons of luxury, celebrated for its high jewellery, watchmaking excellence, and enduring Parisian elegance since 1847. As an employer, Cartier offers a refined environment where craftsmanship, creativity, client excellence, and entrepreneurial spirit are cultivated with care. Its teams contribute to a heritage defined by innovation, cultural influence, and exceptional savoir-faire, while benefiting from the global strength and values of the Richemont Group. Cartier seeks individuals who combine aesthetic sensitivity, precision, collaboration, and a commitment to service, inviting them to help shape the future of a Maison synonymous with beauty, rarity, and timeless distinction.
Cartier seeks a Regional Events and Activations Manager in Singapore to lead experiential strategy for Southeast Asia and Oceania.
Role & Responsibilities
- Formulate and deploy the regional Events and Activations strategy for Southeast Asia and Oceania, aligned with Maison priorities
- Lead investment discussions and resource planning to balance commercial opportunities with brand impact and client relevance
- Establish comprehensive regional roadmap encompassing key launches, celebrations, cultural moments, client events, and commercial priorities
- Identify opportunities to create distinctive experiential platforms ensuring balance between regional consistency and market-specific relevance
- Define KPIs for evaluation of event effectiveness, engagement, and business impact
- Act as strategic partner and center of expertise for market Events teams, maintaining Cartier's experiential standards across regional and market events
- Translate and adapt global experiential concepts and toolkits for SEAO while monitoring emerging trends
- Develop distinctive, scalable experiential concepts and activation platforms that bring Cartier's stories and cultural narratives to life
- Serve as key liaison with regional creative agencies and external specialists, maintaining strong relationships with local production partners
- Champion innovative event approaches that transcend traditional formats and create emotional connections with the Maison
- Manage end-to-end regional events and priority market activations from concept briefing through execution and post-event evaluation
- Build frameworks and toolkits to empower markets and challenge proposals to ensure creative excellence and appropriate investment
- Analyze post-event results and translate learnings into future planning and optimization
- Provide hands-on support and guidance to markets on event strategy, production approach, and supplier selection
- Anticipate and resolve operational, production, and execution challenges to protect the intended guest experience
- Establish appropriate governance and review/approval processes for key market activations
- Partner with Client Experience, Visual Experience, and Store Visual Merchandising teams to ensure event cohesion
- Collaborate with Marketing Communications, Commercial, Retail, and CRM teams to integrate events into broader business and communication strategies
Qualifications
- 5-7 years of relevant experience in events and brand activations management, luxury or experiential marketing, preferably within the luxury or premium sector
- Proven experience in end-to-end event management from conceptualization to execution in regional or multicultural environments
- Strong aesthetic sensibility and meticulous attention to detail with demonstrated passion for luxury brand experiences
- Excellent project management capabilities with ability to navigate complex regional projects, competing priorities, and budgets
- Proven ability to effectively manage and influence diverse stakeholders in a matrix organizational structure
- Strong financial and performance analysis acumen with analytical mindset
- High level of professionalism and excellent interpersonal communication skills
Skills
Experience
5-7 years of relevant experience in managing events and brand activations, luxury or experiential marketing, preferably within the luxury or premium sector, with proven track record in end-to-end event management within regional or multicultural environments.
Education
Not specified
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Cartier fosters a workplace culture rooted in exceptional craftsmanship, creativity, and respect for its rich heritage as a leading luxury Maison. Employees are encouraged to uphold the highest standards of excellence while contributing to an international, collaborative environment where innovation, elegance, and client-centric service are deeply valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Cartier, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Brand Experience Manager», «Events Strategy Manager», «Regional Activations Lead», «Brand Experiences Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.