Cartier Public Relations Manager
Cartier — Paris: Public Relations Manager (4‑month fixed‑term) to lead press relations and local PR activations for the maison.
Overview
Cartier is a global maison recognised for high jewellery, watches and exceptional craftsmanship, operating within the Richemont group. The brand combines heritage savoir‑faire with international retail and communications operations, serving a discerning global clientele across boutiques, events and cultural partnerships.
Role & Responsibilities
- Develop and execute the local PR strategy in alignment with global communications objectives to maximise media visibility for product launches, campaigns and cultural initiatives.
- Manage day‑to‑day relationships with national and trade press, securing coverage and shaping narratives across print, broadcast and digital media.
- Plan and deliver press events, previews, editorial appointments and press trips, coordinating logistics, guest lists and on‑site briefings.
- Oversee agency partners and freelance contributors; set briefs, monitor deliverables, manage budgets and evaluate performance.
- Draft and approve press materials (press releases, Q&As, media kits) and prepare spokespeople with media talking points.
- Monitor media coverage and competitor activity; produce regular reports and ROI analyses for senior stakeholders.
- Support issues and crisis communications locally, liaising with global comms and legal as required.
Qualifications
- Minimum 5 years' experience in public/press relations, ideally within luxury fashion, jewellery or premium lifestyle brands.
- Proven track record of relationships with national and specialised media in France.
- Experience managing PR agencies and coordinating cross‑functional teams (marketing, retail, events, legal).
- Excellent written and verbal communication skills; strong editorial judgement and media storytelling ability.
- Bachelor's degree in communications, public relations, journalism, marketing or equivalent.
Skills
Experience
At least 5 years of professional experience in PR or press relations with demonstrable success in securing national and trade coverage for luxury or premium brands. Experience managing agencies and running PR activations and events in the French market is essential.
Education
Bachelor's degree in communications, public relations, journalism, marketing or a related discipline.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
Cartier cultivates a culture of discretion, creativity and artisanship rooted in its maison heritage. The workplace values exacting standards, collaborative cross‑disciplinary teamwork and an international outlook, with an emphasis on delivering culturally resonant communications for a high‑end clientele.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Cartier, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR Manager», «Media Relations Manager», «Press Relations Manager», «Corporate Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.