Cartier Group Marketing Manager, International Watches
- Location
- Employment
- Contract
- Seniority
- Manager
- Industry
- Fine Watches & Horology
- Posted
- Apr 24, 2026
About Cartier
Cartier is a globally recognised maison specializing in high jewelry and fine watchmaking, operating within the Richemont group. The brand is known for its heritage, artisanal savoir‑faire and global retail and wholesale footprint across luxury markets.
Cartier in Paris seeks a Group Marketing Manager, International Watches on a fixed‑term contract to lead global watch campaigns and launches.
Role & Responsibilities
- Define and implement the international marketing strategy for Cartier’s watch collections, ensuring alignment with global brand positioning and product roadmaps.
- Lead end‑to‑end product launch plans and seasonal campaign rollouts across regions, coordinating creative, digital, PR, retail and wholesale execution.
- Supervise a cross‑functional group of marketing specialists and external agencies; provide clear briefs, timelines and performance objectives.
- Own campaign budgets and vendor relationships, ensuring cost control and delivery against KPIs.
- Collaborate with product development, merchandising and sales to translate product features into compelling consumer propositions.
- Adapt global assets and communications to local markets while maintaining brand consistency and compliance.
- Monitor market performance, KPIs and competitor activity; prepare actionable reporting and recommendations for senior leadership.
- Coordinate event, exhibition and client activation programs in key markets to elevate product visibility and client engagement.
- Ensure alignment with legal, regulatory and corporate guidelines in all market communications and promotions.
Qualifications
- Proven experience in luxury watch or high‑end fashion marketing with responsibility for international or multi‑market programs.
- Demonstrated track record of managing cross‑functional teams and external agencies to deliver integrated campaigns.
- Strong commercial acumen with experience in budget management and KPI‑driven performance analysis.
- Excellent project management skills and ability to manage complex launch calendars across time zones.
- Deep knowledge of the horology sector, product detailing and luxury consumer behaviour.
- Ability and willingness to travel internationally as required.
Skills
Experience
Senior marketing professional with multiple years of progressively responsible experience in luxury watch marketing; typically 6+ years in marketing with at least several years managing international programs and teams.
Education
Bachelor’s degree in marketing, business, communications or equivalent; advanced degree or specialised training in luxury brand management preferred.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Cartier blends a deep heritage of craftsmanship with modern luxury retailing, fostering a culture that values creativity, precision and discretion. As part of the Richemont group, the brand emphasises professional development, cross‑border collaboration and stewardship of iconic maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Cartier, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «International Watches Marketing Manager», «Global Watches Marketing Group Lead», «Head of International Watch Marketing», «Group Brand Marketing Manager — Horology», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.