- Location
- Mexico City Ciudad de México Mexico
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Nov 6, 2026
About Carolina Herrera
Carolina Herrera, a distinguished name in the fashion and beauty industry, is renowned for its timeless elegance and sophisticated style. As part of the global luxury conglomerate Puig, Carolina Herrera offers a dynamic and inspiring work environment where creativity and innovation are at the forefront.
Carolina Herrera seeks a Product Manager to plan and execute fragrance marketing campaigns, manage the annual marketing budget, analyze the local portfolio and sales, and coordinate retail, media, influencer and e-commerce initiatives. The role is permanent and covers annual retailer distribution, point-of-sale activations, training strategy and seasonal sales initiatives.
Role & Responsibilities
- Plan and execute marketing plans to build brand awareness in line with headquarters guidelines, coordinating 360-degree campaigns with Trade Marketing, Retail, Commercial and Operations teams.
- Plan, execute and follow up on marketing campaigns in accordance with global guidelines.
- Administer the annual budget for the marketing plan, including PR activities, point-of-sale animations and special events.
- Analyze and plan the brand portfolio for the local market.
- Analyze sales based on new product development (NPD) and report findings to headquarters teams, identifying brand strengths and development areas.
- Plan and coordinate influencer marketing events and media campaigns with Media & Communications teams in line with global brand guidelines.
- Plan actions with the Sell-Through team to improve the point-of-sale customer experience in identified areas.
- Create and follow up on requests for quotation (RFQs) to ensure point-of-sale materials are available in time for activations under the marketing plan.
- Define the education strategy with the Training team to strengthen Beauty Advisor and expert knowledge of new launches and fragrance culture.
- Design and validate annual distribution by retailer in collaboration with Operations.
- Develop and follow up on special sales initiatives for peak seasons, aligned with Commercial and Sell-Through priorities, to boost sales performance, including Mother’s Day, Father’s Day and Christmas.
- Define and monitor the online sales strategy for e-commerce and pure players in coordination with the E-KAM.
Qualifications
- 3–5 years of experience in product management in luxury retail and fashion.
- Education in Marketing, Business Management or International Relations.
- Conversational English.
- Planning, organization, results orientation, innovation, problem-solving, communication, numerical analysis and teamwork.
Skills
Experience
3–5 years in product management in luxury retail and fashion.
Education
Marketing, Business Management or International Relations.
Workplace
The role is situated in Mexico City, Ciudad de México, Mexico.
Explore jobs in Mexico.
Culture
Carolina Herrera fosters a culture of elegance and innovation, encouraging employees to express their creativity while upholding the brand's prestigious reputation. The work environment is collaborative, with a focus on personal and professional growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.