Carolina Herrera Marketing Development Graduate — Makeup

Employment
Internship
Seniority
Entry-Level
Posted
Mar 15, 2026

About Carolina Herrera

Carolina Herrera is an international luxury fashion and fragrance house recognised for timeless elegance and refined craftsmanship. The brand is part of the Puig portfolio and operates within a creative, commercially driven environment that balances couture sensibility with global distribution and marketing capabilities.

Carolina Herrera seeks a Marketing Development Graduate (Makeup) in Barcelona — entry-level role supporting product launches, consumer insights and brand activations.

Role & Responsibilities

  • Support the development and execution of marketing plans for makeup product launches across assigned markets.
  • Conduct market and competitive analysis to generate consumer insights and identify growth opportunities.
  • Collaborate with product development, retail, and commercial teams to align product positioning and go-to-market timing.
  • Assist in the creation of marketing assets and briefing creative teams or external agencies for content production.
  • Support influencer and PR activations, coordinate product sampling, and help manage events and trade shows.
  • Maintain marketing calendars, product trackers and sample inventories to ensure cross-functional alignment.
  • Analyse campaign performance and prepare reports and presentations for senior stakeholders.
  • Contribute to CRM activities and localised digital initiatives to drive brand engagement and conversion.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Cosmetics Science or related discipline; recent graduates encouraged to apply.
  • Strong interest in luxury beauty, cosmetics product development and brand storytelling.
  • Analytical mindset with the ability to synthesise market data into actionable recommendations.
  • Excellent written and verbal communication skills; ability to craft clear presentations for internal stakeholders.
  • Organised, proactive and capable of managing multiple priorities in a deadline-driven environment.
  • Comfortable working cross-functionally with creative, commercial and retail teams.

Skills

Market research and competitive analysis Consumer insights synthesis Product launch and go-to-market planning CRM familiarity (e.g., Salesforce or equivalent) Social media and influencer campaign support (Instagram, TikTok) Microsoft Excel Microsoft PowerPoint Basic Adobe Creative Suite (Photoshop/Illustrator) or content briefing experience Campaign performance tracking and reporting

Experience

Entry-level; suitable for recent graduates or candidates with up to 1–2 years' experience in beauty, fashion or consumer goods marketing. Internship or academic project experience in product marketing or brand roles is valued.

Education

Bachelor's degree in Marketing, Business, Communications, Cosmetics Science or a closely related field; postgraduate study in marketing or luxury brand management is a plus.

Workplace

The role is situated in Barcelona, Catalonia, Spain.

Culture

Carolina Herrera combines couture heritage with contemporary commercial ambition, fostering a refined, design-led workplace where creative excellence is matched by rigorous brand stewardship. As part of the Puig group, the brand offers exposure to international markets and cross-disciplinary collaboration across product, marketing and retail functions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Carolina Herrera, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Graduate Marketing Associate — Beauty», «Junior Product Marketing Coordinator — Makeup», «Beauty Marketing Trainee», «Junior Brand Marketing Associate — Cosmetics», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Carolina Herrera

Carolina Herrera Marketing Development Graduate — Makeup

Barcelona, Spain

Continue to the application.