- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 12, 2026
About Carolina Herrera
Carolina Herrera, a distinguished name in the fashion and beauty industry, is renowned for its timeless elegance and sophisticated style. As part of the global luxury conglomerate Puig, Carolina Herrera offers a dynamic and inspiring work environment where creativity and innovation are at the forefront.
Carolina Herrera is seeking a Digital Content Graduate to join its international digital team in Barcelona, supporting website content creation, coordination and publishing across markets. The role also contributes to digital shoots, SEO and GEO initiatives, and the exploration of AI-powered content tools and emerging creative technologies.
Role & Responsibilities
- Support the creation and coordination of digital content for the brand website in line with the seasonal and commercial calendar.
- Organize, manage and contribute to website content, including landing pages, editorial content, product-related assets and other digital experiences.
- Coordinate content production workflows, ensuring assets are delivered, organized and published on schedule and in accordance with brand guidelines.
- Contribute to and maintain website content in the Content Management System (CMS), ensuring accuracy and consistency across markets.
- Collaborate with Creative, Communication, Media, Copy, Studio and Retouching teams to coordinate digital assets and prepare content for publication.
- Support the coordination of digital shoots and content production across categories, including fragrances and makeup.
- Create and adapt digital assets using AI-powered tools to accelerate content production, generate creative variations and optimize assets for digital touchpoints while maintaining brand consistency.
- Experiment with Generative AI and emerging creative technologies for content ideation, asset creation, copy adaptation and digital experiences.
- Support SEO implementation across website content, including content optimization, metadata, internal linking and other on-page elements to improve organic visibility and discoverability.
- Contribute to the development and application of the brand’s GEO (Generative Engine Optimization) strategy, optimizing content for visibility and relevance across AI-powered search engines and generative platforms.
- Monitor developments in AI search, SEO, GEO and digital content technologies, identifying opportunities and potential applications for the brand.
- Conduct regular website reviews and quality checks, identifying content updates and improvements to enhance the digital experience.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital, Business or a related field.
- Fluent English; Spanish proficiency is a plus.
- Strong organizational skills and attention to detail, with the ability to manage assets and deadlines simultaneously.
- Strong communication skills and the ability to collaborate effectively with cross-functional and international teams.
- Basic understanding of digital content, UX/UI principles, SEO and e-commerce environments.
- Interest in content creation, digital experiences and brand storytelling.
- Hands-on interest or experience with Generative AI tools and AI-assisted content creation, particularly for creating, adapting or optimizing digital assets.
- Curiosity about AI-powered search, GEO and the evolving relationship between content, search engines and generative platforms.
- Basic image editing skills; experience with Adobe Photoshop or other creative tools is a plus.
- Experience with CMS platforms or digital asset management tools is a plus.
- Familiarity with SEO tools, analytics platforms or content optimization tools is a plus.
- Good knowledge of Excel and PowerPoint is a plus.
- Proactive, curious and experimental mindset, with an interest in testing new AI tools and digital technologies and translating them into practical applications.
- Strong interest in the beauty, fashion and luxury industry.
Skills
Education
Bachelor’s degree in Marketing, Communications, Digital, Business or a related field.
Workplace
This position is based in Barcelona, Catalonia, Spain.
Explore jobs in Catalonia or in Spain.
Benefits
An entrepreneurial, creative and welcoming work culture; learning and development opportunities; opportunities to grow within an international company; competitive compensation and benefits package.
Culture
Carolina Herrera fosters a culture of elegance and innovation, encouraging employees to express their creativity while upholding the brand's prestigious reputation. The work environment is collaborative, with a focus on personal and professional growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.