Carolina Herrera Brand Manager — Latin America (Distributors)
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 19, 2026
About Carolina Herrera
Carolina Herrera is an internationally recognised luxury fashion house celebrated for refined womenswear, menswear and a distinguished fragrance portfolio. The brand is synonymous with elegant tailoring and sophisticated eveningwear, operating globally through a mix of directly operated retail, wholesale partners and selective distribution networks.
Carolina Herrera — Brand Manager (Latin America, Distributors) in Miami. Lead LATAM distributor strategy and trade marketing for the luxury fashion house.
Role & Responsibilities
- Develop and execute the Latin America brand strategy in collaboration with global brand leadership to drive long-term brand equity and commercial growth across distributor channels.
- Own distributor partnerships: establish commercial objectives, negotiate brand terms, monitor compliance with brand guidelines and evaluate performance against KPIs.
- Plan and coordinate regional product launches, promotional calendars and trade-marketing activations with distributors and local retail partners.
- Define and manage annual marketing and activation budgets for LATAM distributors, ensuring efficient allocation and return on investment.
- Lead cross-functional collaboration with wholesale, retail, PR, creative and supply-chain teams to ensure consistent brand implementation and timely product availability.
- Design and deliver distributor training programmes, sales tools and merchandising guidelines to elevate in-market execution.
- Analyse market performance and consumer insights to inform assortment, pricing and promotional recommendations for distributor markets.
- Monitor competitor activity and market trends in Latin America to identify opportunities and mitigate risks.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline; MBA or advanced degree preferred.
- Proven experience managing brands with distributor networks in Latin America, typically 5–8 years in brand, marketing or commercial roles.
- Demonstrated ability to build and manage distributor relationships and commercial agreements.
- Strong financial acumen with experience in budgeting, forecasting and P&L stewardship.
- Excellent organisational skills with a track record of delivering regional launch plans and trade-marketing programmes.
- Comfortable presenting to senior stakeholders and steering cross-functional projects across time zones.
Skills
Experience
Typically 5–8 years of progressive marketing, brand or commercial experience with responsibility for distributor or wholesale channels, ideally within luxury fashion, beauty or premium lifestyle brands.
Education
Bachelor’s degree in Marketing, Business Administration, Communications or a related field; MBA or equivalent advanced degree preferred.
Workplace
This position is based in Miami, Florida, USA.
Culture
The workplace embodies refined creativity and an exacting attention to quality consistent with a luxury fashion maison. Teams are international and collaborative, balancing aesthetic rigour with commercial discipline to preserve brand heritage while driving growth across markets.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Carolina Herrera, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Brand Manager — LATAM», «Distributor Brand & Trade Marketing Manager (Latin America)», «Regional Marketing Manager — Latin America», «Brand Partnership Manager — LATAM», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.