Calvin Klein Assistant Manager, Marketing

Role & Responsibilities

• Own the development of integrated 360° marketing plans aligned with seasonal campaigns, business priorities and retail trading objectives, translating strategic directives into clear local objectives, channel roles and KPIs
• Lead localization of regional and global campaigns with Brand Marketing, CRM and eCommerce teams; recommend market-specific adaptations based on Malaysia consumer and competitive insights
• Lead end-to-end delivery of assigned seasonal campaigns and major workstreams from briefing through post-campaign review, ensuring accountability, quality execution and brand standards compliance
• Own assigned marketing budgets and investment phasing; review spend, return on investment and channel efficiency to identify optimization opportunities and maximize commercial and brand impact
• Lead media agency planning and performance reviews across paid channels, including budget pacing, return on ad spend, reach, engagement, traffic and conversion metrics
• Provide day-to-day direction, prioritization and coaching to junior team members and agency resources; serve as first escalation point for delivery risks and recommend solutions
• Lead local PR and consumer events strategy for assigned campaigns, translating brand objectives into clear communication, audience experience and business outcomes
• Build and maintain strategic relationships with media, press, KOLs, creators and brand partners; identify opportunities to strengthen cultural relevance and earned visibility
• Lead PR and event concept development, objectives, implementation plans, budgets and KPIs with internal and external stakeholders; ensure cross-functional alignment from briefing to delivery
• Direct agencies, production partners and vendors against agreed scope, quality, timing and cost expectations; negotiate solutions when requirements change
• Oversee on-site event execution and provide leadership on key activation days; resolve issues and protect the intended consumer and brand experience
• Act as proactive marketing business partner to Retail Operations and commercial teams, translating sales and conversion priorities into actionable strategies
• Identify channel- and store-specific consumer and business needs using store performance and customer insights to recommend tailored activations and promotions
• Coordinate with Retail Operations, Merchandising, Visual Merchandising and eCommerce to ensure marketing activity is commercially aligned and operationally feasible
• Own Malaysia CRM and member-marketing calendar in alignment with seasonal campaigns and retail trading priorities; manage segmentation, targeting and lifecycle initiatives
• Lead local CRM program development including acquisition, retention, reactivation and VIP engagement initiatives; oversee member communications across EDM, SMS and digital channels
• Use CRM and customer data to assess acquisition, engagement and retention performance; identify opportunities and recommend changes to audience strategy and investment

Qualifications

• Minimum 5–8 years of relevant marketing experience in fashion, lifestyle retail or FMCG environments
• Bachelor's degree in marketing, communications, business or related field
• Proven experience developing and executing integrated 360° marketing campaigns across multiple touchpoints
• Demonstrated proficiency in budget management and return on investment analysis
• Experience leading cross-functional teams and managing external agencies
• Strong media planning and performance analysis capabilities
• Experience with CRM platforms, member communications and customer lifecycle marketing
• Proficiency with web-based marketing tools and digital analytics platforms

Skills

Experience

5–8 years of relevant marketing experience in fashion, lifestyle retail or fast-moving consumer goods, with demonstrated hands-on involvement in campaign development, execution and performance measurement. Substantive experience managing marketing budgets, leading agency relationships, and coordinating across multiple internal teams and external partners in a matrixed environment.

Education

Bachelor's degree in marketing, communications, business administration or related discipline.

Workplace

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.