Byredo Traffic Acquisition Coordinator
Byredo — Traffic Acquisition Coordinator (temporary) in Paris. Lead paid media and performance campaigns to grow e‑commerce traffic and revenue.
Overview
Byredo is a contemporary luxury fragrance and lifestyle house known for minimalist design and olfactory craftsmanship. The brand operates internationally from creative hubs in Europe and maintains a design-led, retail-driven approach to product and storytelling.
Role & Responsibilities
- Plan, execute and optimise paid acquisition campaigns across search, social and programmatic channels to drive e‑commerce traffic and revenue.
- Manage daily campaign operations: budget pacing, bid strategies, audience targeting and creative rotations to maximise ROI and ROAS.
- Own campaign tracking and measurement setup; ensure accurate tagging, attribution and data flows between ad platforms and analytics.
- Produce regular performance reporting and actionable insights for marketing, e‑commerce and commercial stakeholders; propose data‑driven optimisations.
- Coordinate with external agencies and internal teams (creative, e‑commerce, CRM) to align media plans, creative assets and launch timelines.
- Run A/B tests on creatives, landing pages and audience segments; translate results into scalable improvements.
Qualifications
- Bachelor’s degree in marketing, communications, business or equivalent practical experience in digital acquisition.
- Proven track record (typically 2+ years) managing paid media campaigns for e‑commerce or premium retail brands.
- Strong analytical mindset with experience interpreting campaign metrics and translating data into optimisations.
- Excellent organisational skills, capable of managing multiple channels and stakeholders in a fast‑paced environment.
- Fluency in English; proficiency in French highly desirable for this Paris‑based role.
Skills
Experience
Minimum of approximately 2 years of hands-on experience in paid acquisition, performance marketing or digital media buying, preferably within e‑commerce or luxury/consumer goods. Experience working with agencies and cross‑functional brand teams is advantageous.
Education
Bachelor’s degree in marketing, digital media, business or equivalent professional experience.
Workplace
The role is situated in Paris, Île-de-France, France. There are currently 3.405 open positions in Paris on Cerulean, with 167 added recently. Within Île-de-France, Cerulean currently features 3.837 open roles, including 193 recent additions. Across France, Cerulean lists 4.409 open roles — 236 of them newly added.
Culture
Byredo blends creative minimalism with commercial rigor; teams operate in a collaborative, design‑driven environment where attention to craft and brand consistency is paramount. The company attracts multidisciplinary talent comfortable working at the intersection of creative direction and performance marketing.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Byredo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Performance Marketing Coordinator», «Paid Media Coordinator», «Digital Acquisition Coordinator», «User Acquisition Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.