Byredo Marketing Executive (Niche Brands)
About Byredo
Puig is a privately held international fashion and fragrance company with a portfolio of luxury and niche houses, including Byredo, Penhaligon's and collaborations across fashion and beauty. The company is recognised for a creative, entrepreneurial approach to brand building and for combining artistic direction with commercial acumen across global markets.
Puig is hiring a Temporary Marketing Executive (Niche) in Sydney to support Byredo, Penhaligon's and other niche brands.
Role & Responsibilities
- Plan and execute regional marketing campaigns and product launches for Puig’s niche brands (Byredo, Penhaligon's, Dries Van Noten, Christian Louboutin), ensuring alignment with global brand guidelines.
- Manage digital and social media activations, content production and paid media in collaboration with agencies and internal digital teams.
- Coordinate PR, influencer and experiential partnerships, including events, pop-ups and retail activations tailored to the local market.
- Work closely with sales, wholesale and retail teams to develop in-store merchandising, promotional calendars and sell-through initiatives.
- Track campaign performance and ROI; prepare regular reports and actionable insights for regional and global stakeholders.
- Manage project budgets, timelines and external suppliers to deliver campaigns on brief, on time and on budget.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Strong commercial understanding of luxury and niche fragrance/fashion markets and consumer behaviours.
- Proven ability to execute integrated marketing campaigns across digital, social and experiential channels.
- Excellent written and verbal communication skills with experience liaising across regional and global teams.
- High level of organisation, attention to detail and the ability to manage multiple projects concurrently.
Skills
Experience
Typically 3+ years of marketing experience, preferably within luxury fashion, beauty or niche fragrance brands, with demonstrated campaign delivery and agency/vendor management.
Education
Bachelor’s degree in Marketing, Communications, Business or equivalent.
Workplace
The role is situated in Sydney, New South Wales, Australia.
Culture
Puig fosters a creative, entrepreneurial culture that values design-led thinking and commercial rigour. Teams operate in a collaborative, fast-paced environment with strong emphasis on brand stewardship and cross-border cooperation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Byredo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Niche Brand Marketing Executive», «Luxury Marketing Executive», «Brand Marketing Specialist — Niche», «Marketing Coordinator — Niche Fragrances», «Regional Marketing Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.