Byredo Global Media & Performance Manager
About Byredo
Byredo is an independent luxury fragrance and beauty house known for minimalist design, artisanal perfumery and a strong creative sensibility. The brand operates globally through flagship stores, wholesale partners and digital channels, and positions itself at the intersection of contemporary culture and craftsmanship.
Byredo seeks a Global Media & Performance Manager in Paris to lead paid media strategy and performance marketing across global markets.
Role & Responsibilities
- Define and execute the global paid media strategy across search, social, programmatic and display to drive acquisition, retention and brand metrics.
- Manage performance marketing campaigns end-to-end: media planning, buying, trafficking, optimisations and reporting.
- Own budget allocation and forecasting for paid channels; maximise return on ad spend while scaling profitable volume across markets.
- Develop and maintain measurement and attribution frameworks (incrementality testing, A/B, lifetime value modelling) in partnership with analytics teams.
- Lead relationships with external media agencies, DSPs and technology vendors; set briefs, SLAs and monitor delivery.
- Collaborate cross-functionally with CRM, e‑commerce, creative and regional teams to ensure cohesive customer journeys and on‑brand messaging.
- Create regular performance dashboards and executive summaries for senior stakeholders; translate data into actionable recommendations.
- Ensure data governance, privacy compliance and correct implementation of tracking (pixels, tags) across regions.
Qualifications
- Minimum 5 years of experience in digital media and performance marketing, preferably within luxury, beauty, fashion or premium consumer brands.
- Proven track record managing global paid media budgets and working with external media agencies and DSPs.
- Strong analytical aptitude with experience defining measurement frameworks and improving ROAS through testing and optimisation.
- Excellent stakeholder management and cross-cultural collaboration skills to operate across regional markets.
- Fluent written and spoken communication, with the ability to present complex performance insights to senior leadership.
Skills
Experience
At least 5 years of hands-on experience in performance marketing and media planning, with demonstrable results scaling paid acquisition across multiple markets. Experience within luxury, beauty or fashion categories and managing agency partners and global budgets is strongly preferred.
Education
Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Byredo cultivates a design-led, creative environment where product craft and cultural relevance are central. The workplace values aesthetic rigor, cross-disciplinary collaboration and high standards of execution while operating across international markets.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Byredo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Performance Marketing Manager», «Paid Media Manager», «Digital Media Manager», «Performance Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.