Burberry Store Manager

Location
Employment Full-time
Seniority Manager
Posted Mar 1, 2026

Join Burberry in Xi'an, China as a Store Manager. Lead a high-standard team, maximize profitability, and maintain brand image in a dynamic luxury retail environment.

Overview

Burberry, established in 1856 by Thomas Burberry, is a globally recognized luxury brand with a distinct British flair. As part of its expansive operations, Burberry maintains a significant presence across EMEIA, Asia Pacific, and the Americas, through both owned and franchised stores. The brand is a pioneer in digital innovation, integrating advanced technology into all facets of its business, from design to distribution and marketing. Burberry is committed to modern luxury, which encompasses social and environmental responsibility, a principle that is integral to its enduring success. As an employer, Burberry offers an inclusive and dynamic work environment where creativity and innovation are highly valued.

Role & Responsibilities

  • Lead and develop a high-standard team to deliver exceptional service and maximize profitability while maintaining brand image.
  • Act as a liaison between the store and the company to ensure customer service, product display, and inventory management are aligned with brand standards.
  • Handle customer complaints comprehensively.
  • Utilize all available store resources and manage the team effectively to maximize sales and minimize losses.
  • Ensure merchandise is displayed effectively and adheres to global merchandising and visual standards.
  • Provide training to all staff on sales techniques and product knowledge.
  • Maintain proper store operations and inventory levels, providing guidance as necessary.
  • Control store losses within budget and conduct regular store audits.
  • Manage payroll costs and staff turnover within budget.
  • Uphold the highest standards of store maintenance and retail floor standards.
  • Provide effective leadership and development for staff at all levels.
  • Conduct employee performance evaluations, offer regular feedback, and implement appropriate training programs.

Qualifications

  • Diploma or higher education degree.
  • Fluent in Mandarin and English, with basic computer skills.
  • Basic financial knowledge.

Skills

Strong leadership and organizational skills. Ability to analyze data and withstand pressure. Excellent interpersonal and execution skills.

Experience

A minimum of 5 years of retail experience, preferably in branded apparel, accessories, or related industries.

Education

Diploma or higher education degree.

Workplace

This position is based in Xi'an, Shaanxi, China. Cerulean lists 18 open roles in Xi'an. The broader Shaanxi area accounts for 21 active listings on Cerulean. In China as a whole, Cerulean currently features 1.776 open positions, with 33 posted this week.

Benefits

Burberry offers a dynamic work environment with opportunities for professional growth and development, in addition to being an Equal Opportunities Employer.

Culture

Burberry fosters a culture of innovation and creativity, emphasizing social and environmental responsibility. The company values diversity and inclusivity, ensuring a supportive and dynamic workplace where employees are encouraged to excel and develop their careers.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.