- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 14, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry is seeking a Store Manager in Rome to lead the store team, elevate the employee and customer experience, and drive commercial and operational performance. The role includes talent development, product and client relationship leadership, Visual Merchandising standards, and health and safety responsibilities.
Role & Responsibilities
- Set a high standard for the store and inspire the team to achieve it.
- Lead the employee experience, driving employee satisfaction and elevating team behaviours.
- Lead the customer experience, driving customer satisfaction and increasing brand loyalty.
- Drive performance and growth through excellent operational and commercial execution.
- Maintain a constant focus on Burberry, building brand engagement, knowledge and passion across the store team.
- Maintain a presence on the shop floor, acting as a brand ambassador and role-modelling Burberry behaviours.
- Monitor, coach and provide feedback to the store team to deliver an excellent customer experience.
- Maintain a luxury environment and ensure excellent execution of Visual Merchandising guidelines across the store.
- Drive the use of digital assets to enhance the customer experience.
- Retain and develop talent; lead, inspire and manage a high-performing, positive store team.
- Elevate the store team's capabilities through recruitment, staff development, mobility and effective succession planning.
- Establish a learning culture and maintain a strong connection between the store team and Burberry.
- Advocate for the product, maintain excellent product knowledge and drive the same standard across the store team.
- Maintain a strong understanding of product sales performance and optimise sales of available inventory.
- Nurture customer relationships and establish customer-focused behaviours across the store team.
- Build and cultivate long-term customer relationships, leading the team to do the same.
- Drive store performance and productivity.
- Maintain familiarity with the local external environment, including customers, competitors and talent.
- Maintain a commercial mindset and continually identify and convert opportunities to drive store performance.
- Drive operational excellence across all areas of the store.
- Ensure compliance with corporate standards, policies and initiatives.
- Oversee health and safety.
- Ensure the store has a written emergency evacuation plan, practise it at least annually with all employees, and record its completion on Rivo.
Qualifications
- Demonstrated alignment with Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent and Driving Excellence.
- Fluency in the local language and English.
- Passion for and interest in fashion, with a luxury ethos.
- Digital awareness and interest, with the ability to navigate social media and e-commerce sites comfortably.
- Awareness of local employment and retail legislation.
- Flexibility to work as required to meet store needs.
- Experience in a luxury brand or luxury service and selling environment.
- Retail management experience appropriate to the role, assessed in relation to the size and complexity of previous roles, including sales turnover and volume and the number and types of roles previously managed.
Skills
Experience
Experience in a luxury brand or luxury service and selling environment; retail management experience appropriate to the role and assessed based on the size and complexity of previous roles.
Workplace
This position is based in Rome, Lazio, Italy.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Store Manager», «Boutique Manager», «Retail Manager», «Store Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.