Burberry Store Manager

About Burberry

Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.

Role & Responsibilities

• Set a high standard for the store and inspire the team to achieve it.
• Lead the store team and elevate employee satisfaction and team behaviours.
• Own the customer experience, improving customer satisfaction and brand loyalty.
• Drive performance and growth through strong operational and commercial execution.
• Keep the team engaged with the Burberry brand, building its knowledge and passion.
• Maintain a visible presence on the shop floor, acting as a brand ambassador and role model for Burberry behaviours.
• Monitor, coach and provide feedback to the store team to deliver an excellent customer experience.
• Maintain a luxury environment and ensure excellent execution and upkeep of Visual Merchandising guidelines throughout the store.
• Use digital assets to enhance the customer experience.
• Retain and develop talent; lead, inspire and manage a high-performing, positive team.
• Build store-team capability through recruitment, staff development, mobility and effective succession planning.
• Establish a learning culture and maintain the store team's strong connection to the brand.
• Advocate for the product, demonstrate excellent product knowledge and foster the same standard across the team.
• Understand product sales performance and optimise sales of available inventory.
• Nurture customer relationships and embed customer-focused behaviours across the team.
• Build long-term customer relationships and lead the team to do the same.
• Drive store performance and productivity.
• Stay familiar with the local external environment, including customers, competitors and talent.
• Maintain a commercial mindset and identify and convert opportunities to improve store performance.
• Drive operational excellence across all areas of the store.
• Ensure compliance with corporate standards, policies and initiatives.
• Oversee health and safety.
• Maintain a written emergency evacuation plan, practise it at least annually with all employees, and record completion in Rivo.

Qualifications

• Demonstrated alignment with Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent and Driving Excellence.
• Local language and English.
• Passion for and interest in fashion, with a luxury ethos.
• Digital awareness and interest, including confidence using social media and e-commerce sites.
• Awareness of local employment and retail legislation.
• Flexibility to work as required to meet store needs.
• Experience in a luxury brand or luxury service and selling environment.
• Retail management experience appropriate to the role, assessed in relation to the size and complexity of previous roles, including sales turnover and volume and the number and types of roles previously managed.

Skills

Experience

Experience in a luxury brand or luxury service and selling environment; retail management experience appropriate to the role, assessed by the size and complexity of previous roles.

Culture

Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.