Burberry Store Manager
- Seniority
- Manager
- Posted
- Mar 17, 2026
About Burberry
Burberry is a British luxury house renowned for its heritage outerwear and contemporary ready-to-wear, accessories and leather goods. The brand operates a global network of directly operated and franchised stores and places strong emphasis on digital innovation, creative direction and sustainability while delivering a distinctively British point of view.
Burberry seeks a Store Manager in Changsha to lead retail operations, sales growth and team development for its flagship/mainline store.
Role & Responsibilities
- Build, lead and develop a high-performing store team to deliver exceptional client service and protect the brand image.
- Drive store sales and profitability through effective use of resources, coaching and clear commercial plans.
- Own day-to-day store operations including inventory management, merchandising, housekeeping and adherence to global visual standards.
- Manage customer experience end-to-end, including resolution of escalated complaints to ensure client retention.
- Control stock loss and execute regular store audits to keep shrinkage within budgeted levels.
- Manage labour cost and staff turnover within budget while ensuring appropriate staffing levels and coverage.
- Plan and deliver ongoing training in sales techniques and product knowledge for all store personnel.
- Perform regular performance reviews, deliver constructive feedback and implement individual development plans.
- Interpret sales data and KPIs to adjust action plans and support attainment of sales targets.
Qualifications
- Associate degree (college diploma) or higher.
- Fluent spoken and written Chinese and English.
- Minimum five years' retail experience, ideally within branded apparel, accessories or related luxury segments.
- Proven managerial experience with strong leadership, organisational and execution capability.
- Working knowledge of basic financial controls and store P&L drivers.
- Competent with standard computer operations.
Skills
Experience
At least 5 years of progressive retail experience with demonstrable results in sales leadership; prior experience managing a branded apparel or accessories store is strongly preferred.
Education
Associate degree or higher
Workplace
This position is based in Changsha, Hunan, China.
Culture
Burberry combines a respect for its British heritage with a forward-looking, digitally enabled approach to luxury retail. The working environment emphasises craftsmanship, creativity, client-centric service and sustainability, with collaborative teams driven to uphold exacting brand standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Store Manager», «Boutique Manager», «Retail Manager — Mainline», «Flagship Store Manager», «Store Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.