Burberry Store Manager
Burberry seeks a Store Manager in Changsha to lead retail operations, sales growth and team development for its flagship/mainline store.
Overview
Burberry is a British luxury house renowned for its heritage outerwear and contemporary ready-to-wear, accessories and leather goods. The brand operates a global network of directly operated and franchised stores and places strong emphasis on digital innovation, creative direction and sustainability while delivering a distinctively British point of view.
Role & Responsibilities
- Build, lead and develop a high-performing store team to deliver exceptional client service and protect the brand image.
- Drive store sales and profitability through effective use of resources, coaching and clear commercial plans.
- Own day-to-day store operations including inventory management, merchandising, housekeeping and adherence to global visual standards.
- Manage customer experience end-to-end, including resolution of escalated complaints to ensure client retention.
- Control stock loss and execute regular store audits to keep shrinkage within budgeted levels.
- Manage labour cost and staff turnover within budget while ensuring appropriate staffing levels and coverage.
- Plan and deliver ongoing training in sales techniques and product knowledge for all store personnel.
- Perform regular performance reviews, deliver constructive feedback and implement individual development plans.
- Interpret sales data and KPIs to adjust action plans and support attainment of sales targets.
Qualifications
- Associate degree (college diploma) or higher.
- Fluent spoken and written Chinese and English.
- Minimum five years' retail experience, ideally within branded apparel, accessories or related luxury segments.
- Proven managerial experience with strong leadership, organisational and execution capability.
- Working knowledge of basic financial controls and store P&L drivers.
- Competent with standard computer operations.
Skills
Experience
At least 5 years of progressive retail experience with demonstrable results in sales leadership; prior experience managing a branded apparel or accessories store is strongly preferred.
Education
Associate degree or higher
Workplace
This position is based in Changsha, Hunan, China. Cerulean lists 27 open roles in Changsha. The broader Hunan area accounts for 32 active listings on Cerulean. In China as a whole, Cerulean currently features 1.773 open positions, with 30 posted this week.
Culture
Burberry combines a respect for its British heritage with a forward-looking, digitally enabled approach to luxury retail. The working environment emphasises craftsmanship, creativity, client-centric service and sustainability, with collaborative teams driven to uphold exacting brand standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.