Burberry Social Media Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 9, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry seeks experienced Social Media Manager in London to lead organic social strategy across global platforms and build brand engagement.
Role & Responsibilities
- Lead day-to-day implementation of social channel strategies with best-in-class execution across all platforms
- Manage and develop the organic social media team, ensuring strategic alignment with brand and business objectives
- Develop and execute social-first campaigns and content that authentically communicate Burberry's brand narrative
- Collaborate with creative teams to design and implement innovative, socially-led campaigns that engage target audiences
- Champion social-first creativity and experimentation, leveraging emerging formats, features, and technologies
- Identify and respond to cultural trends, positioning Burberry authentically within broader cultural dialogues
- Track and analyze performance across key KPIs (reach, engagement, growth), delivering actionable insights for continuous optimization
- Manage content planning, delivery, and execution with excellence across all channels
- Build and maintain strong relationships with social platforms and external agencies to identify new opportunities
- Utilize social tools for campaign execution and performance analysis, from social listening to content planning
- Develop engaging customer experiences via social media channels to drive awareness, conversation, and brand affinity
- Champion Burberry's brand values across all social activations in close collaboration with cross-functional teams
Qualifications
- Proven experience managing global brand social channels at scale
- Deep understanding of the global social media ecosystem, including Western and APAC platforms
- Strong creative instinct with ability to develop original, highly shareable ideas
- Analytical mindset with demonstrated ability to translate data into actionable insights
- Experience delivering social-first brand campaigns from conception to execution
- Strong stakeholder management and communication skills
- Experience in the fashion industry with demonstrated passion for culture and luxury brand storytelling
- Understanding of paid social and integrated marketing (preferred)
Skills
Experience
Proven track record managing global luxury brand social channels at scale, with demonstrated expertise in content ideation, publishing algorithms, community building and engagement, social listening, campaign planning and execution, and understanding of emerging social media technologies.
Education
Not specified
Workplace
The role is situated in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Strategist», «Organic Social Manager», «Digital Community Manager», «Social Media Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.